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Better Internet for Kids

Online abuse – get help, report it!

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AdWiseOnline is now live!

BIK's campaign on manipulative in-game marketing practices

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Creating a safer and better internet for children and young people
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Better Internet for Kids

The European strategy for a Better Internet for Kids (BIK+) aims to improve age-appropriate digital services and ensure every child is protected, empowered, and respected online. This platform provides access to the dedicated work, support, services, and policies in place - across the EU and beyond - to make this a reality.

Read more about Better Internet for Kids
Ally, the SID mascot, with a Christmas hat on
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Save the date for Safer Internet Day

As the winter holidays are approaching, we are getting ready to celebrate Safer Internet Day (SID) 2025 on Tuesday, 11 February 2025, and throughout the month. Join us!

Get involved
A group picture of young people participating at Safer Internet Forum 2023
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Youth participation and empowerment

Children and young people are at heart of the BIK agenda, ensuring that every child is protected, empowered and respected online.

Read more about youth activities

In the spotlight

AdWiseOnlinebanner
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  • BIK news

AdWiseOnline: Manipulative marketing practices in online gaming

Young people are gaming more online than ever before. Christmas wish lists now contain virtual currency or items on favourite digital games, instead of traditional gifts like a bicycle, new clothes, or toys. But are young gamers and their caregivers fully aware of the consumer risks they may face online, such as manipulative marketing traps embedded in games?
Age assurance promo
  • BIK news

Guide to age assurance section: updated resources now available!

Young people interact with the digital world daily. Whether they’re gaming, chatting with friends, or seeking homework help, they make the most of the countless opportunities for learning and connection that the internet offers. However, this also exposes children and adolescents to risks, such as harmful or age-inappropriate content, often when they least expect it.
Implementation of the European strategy for a Better Internet for Kids+ (BIK+ strategy).
© BIK
  • Knowledge hub insight

The new BIK Knowledge Hub: the European central access point for information, evidence, policy and practice insights

Upon entering the Knowledge hub on the new and relaunched Better Internet for Kids (BIK) platform, users are greeted with a comprehensive overview of this new resource's different features and components. It serves as a one-stop destination for accessing a wide array of resources and insights supporting the monitoring of the impact of the digital transformation on the well-being of children and young people in Europe.
BIK+
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  • BIK news

The first BIK+ strategy evaluation

On Wednesday, 11 May 2022, the European Commission adopted a new European strategy for a Better Internet for Kids (BIK+), which aims to improve age-appropriate digital services and ensure that every child is protected, empowered, and respected online.

In the spotlight

AdWiseOnlinebanner
© BIK
  • BIK news

AdWiseOnline: Manipulative marketing practices in online gaming

Young people are gaming more online than ever before. Christmas wish lists now contain virtual currency or items on favourite digital games, instead of traditional gifts like a bicycle, new clothes, or toys. But are young gamers and their caregivers fully aware of the consumer risks they may face online, such as manipulative marketing traps embedded in games?
Age assurance promo
  • BIK news

Guide to age assurance section: updated resources now available!

Young people interact with the digital world daily. Whether they’re gaming, chatting with friends, or seeking homework help, they make the most of the countless opportunities for learning and connection that the internet offers. However, this also exposes children and adolescents to risks, such as harmful or age-inappropriate content, often when they least expect it.
Implementation of the European strategy for a Better Internet for Kids+ (BIK+ strategy).
© BIK
  • Knowledge hub insight

The new BIK Knowledge Hub: the European central access point for information, evidence, policy and practice insights

Upon entering the Knowledge hub on the new and relaunched Better Internet for Kids (BIK) platform, users are greeted with a comprehensive overview of this new resource's different features and components. It serves as a one-stop destination for accessing a wide array of resources and insights supporting the monitoring of the impact of the digital transformation on the well-being of children and young people in Europe.
BIK+
© BIK
  • BIK news

The first BIK+ strategy evaluation

On Wednesday, 11 May 2022, the European Commission adopted a new European strategy for a Better Internet for Kids (BIK+), which aims to improve age-appropriate digital services and ensure that every child is protected, empowered, and respected online.

National trends, issues and initiatives

SIC
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BIK Knowledge hub
Explore the central access point for information, evidence, and policy insights on the impact of digital transformation on the lives of children and young people.
View more
Safer Internet Centres
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Safer Internet Centres
Connect with your national Safer Internet Centre (SIC) to access resources and sources of support, providing awareness raising, helpline, hotline and youth participation services.
Young people sitting on the floor with digital devices
Ensuring digital well-being for adolescents

Romania

Group of adolescents discussing around a magazine
Analogue and digital go hand in hand

Denmark

A group of five young people all holding their own smartphone and looking at it.
ADWeeks2024 campaign promoted internet safety in Lithuania

Lithuania

Young people sitting on the floor with digital devices

Ensuring digital well-being for adolescents

Romania

Group of adolescents discussing around a magazine

Analogue and digital go hand in hand

Denmark

A group of five young people all holding their own smartphone and looking at it.

ADWeeks2024 campaign promoted internet safety in Lithuania

Lithuania

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Safer Internet Forum 2023 wrap up

Making youth voices heard
© BIK
A key priority under BIK is for young people to voice their opinions to various stakeholders to develop online safety guidance, learning and campaigning materials, and contribute to decision-making processes to help create a better internet.
See all BIK highlights

Learning corners

Learn about the issues that matter to you with learning modules and deep dives into a range of digital citizenship and online safety topics.
Children and youth
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Children and youth

Discover advice and resources to help you navigate the online world, along with insights into the work of BIK youth across Europe.

Parents and caregivers
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Parents and caregivers

Explore information and resources to help you support your children to have positive online experiences.

Teachers and educators
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Teachers and educators

Browse materials for teachers, educators and other adults who support young people’s online experiences in professional settings.

Newsletter subscription
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Newsletter subscription
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Stay informed

Read the quarterly Better Internet for Kids bulletin for all the latest news.

Subscribe Browse previous editions

Upcoming events

international day

Data Protection Day 2025

  • Online

    • international day

    Safer Internet Day (SID) 2025

  • Hybrid

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    Latest news

    Casting the net - webwise
    Irish Safer Internet Centre 20 January 2025

    Is it an ad – what are the rules around influencer advertising?

    Many teenagers get their information from social media, and following influencers can be a great way to discover content that they are interested in, to get tips, inspiration, and be entertained.  We know that many of these influencers team up with brands to promote products or services, but what are the rules around this, and how can you spot an ad or a paid post online?  

    Mon moment écran example.
    French Safer Internet Centre 20 January 2025

    'Mon moment écran': Helping families manage screen time

    Do you find screen time becoming a source of tension in your household? Whether it’s negotiating how long your child spends on their tablet or deciding the best times for digital activities, managing screen use can often feel overwhelming. Thankfully, the team at the Awareness centre of Safer internet France has developed a tool to transform these challenges into opportunities for growth and connection: Mon moment écran.

    A child playing on her phone.
    Finnish Safer Internet Centre 18 January 2025

    Young people in Finland voice the need for media education

    According to the global study conducted by Save the Children and Western Sydney University, almost seventy percent of children interact daily with strangers on social media or gaming platforms, despite recognising this as an activity that compromises their safety.

    Female students using technology.
    French Safer Internet Centre 16 January 2025

    Parents, why can your daughters change the internet?

    Despite the omnipresence of digital technology and its massive use by all, a little-known reality persists: the under-representation and devaluation of girls both in content broadcast online and in digital professions and sectors.

    See all news