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Better Internet for Kids

Online abuse – get help, report it!

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BIK's campaign on manipulative in-game marketing practices

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Creating a safer and better internet for children and young people
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Better Internet for Kids

The European strategy for a Better Internet for Kids (BIK+) aims to improve age-appropriate digital services and ensure every child is protected, empowered, and respected online. This platform provides access to the dedicated work, support, services, and policies in place - across the EU and beyond - to make this a reality.

Read more about Better Internet for Kids
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Save the date for Safer Internet Day

We are almost ready to celebrate Safer Internet Day (SID) 2025 on Tuesday, 11 February 2025, and throughout the month of February. Join us!

Get involved
A group picture of young people participating at Safer Internet Forum 2023
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Youth participation and empowerment

Children and young people are at heart of the BIK agenda, ensuring that every child is protected, empowered and respected online.

Read more about youth activities

In the spotlight

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  • BIK news

AdWiseOnline: Manipulative marketing practices in online gaming

Young people are gaming more online than ever before. Christmas wish lists now contain virtual currency or items on favourite digital games, instead of traditional gifts like a bicycle, new clothes, or toys. But are young gamers and their caregivers fully aware of the consumer risks they may face online, such as manipulative marketing traps embedded in games?
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  • deep dive

Manipulative marketing in games

Do you and your child know how to spot persuasive digital marketing tactics in apps and games? Check out this learning module to learn how to support and protect your family.
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  • BIK news

Guide to age assurance section: updated resources now available!

Young people interact with the digital world daily. Whether they’re gaming, chatting with friends, or seeking homework help, they make the most of the countless opportunities for learning and connection that the internet offers. However, this also exposes children and adolescents to risks, such as harmful or age-inappropriate content, often when they least expect it.
BIK+
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  • BIK news

The first BIK+ strategy evaluation

On Wednesday, 11 May 2022, the European Commission adopted a new European strategy for a Better Internet for Kids (BIK+), which aims to improve age-appropriate digital services and ensure that every child is protected, empowered, and respected online.

In the spotlight

AdWiseOnlinebanner
© BIK
  • BIK news

AdWiseOnline: Manipulative marketing practices in online gaming

Young people are gaming more online than ever before. Christmas wish lists now contain virtual currency or items on favourite digital games, instead of traditional gifts like a bicycle, new clothes, or toys. But are young gamers and their caregivers fully aware of the consumer risks they may face online, such as manipulative marketing traps embedded in games?
Age assurance promo
  • BIK news

Guide to age assurance section: updated resources now available!

Young people interact with the digital world daily. Whether they’re gaming, chatting with friends, or seeking homework help, they make the most of the countless opportunities for learning and connection that the internet offers. However, this also exposes children and adolescents to risks, such as harmful or age-inappropriate content, often when they least expect it.
BIK+
© BIK
  • BIK news

The first BIK+ strategy evaluation

On Wednesday, 11 May 2022, the European Commission adopted a new European strategy for a Better Internet for Kids (BIK+), which aims to improve age-appropriate digital services and ensure that every child is protected, empowered, and respected online.

National trends, issues and initiatives

SIC
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BIK Knowledge hub
Explore the central access point for information, evidence, and policy insights on the impact of digital transformation on the lives of children and young people.
View more
Safer Internet Centres
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Safer Internet Centres
Connect with your national Safer Internet Centre (SIC) to access resources and sources of support, providing awareness raising, helpline, hotline and youth participation services.
Young people sitting on the floor with digital devices
Ensuring digital well-being for adolescents

Romania

Group of adolescents discussing around a magazine
Analogue and digital go hand in hand

Denmark

A group of five young people all holding their own smartphone and looking at it.
ADWeeks2024 campaign promoted internet safety in Lithuania

Lithuania

Young people sitting on the floor with digital devices

Ensuring digital well-being for adolescents

Romania

Group of adolescents discussing around a magazine

Analogue and digital go hand in hand

Denmark

A group of five young people all holding their own smartphone and looking at it.

ADWeeks2024 campaign promoted internet safety in Lithuania

Lithuania

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Safer Internet Forum 2023 wrap up

Making youth voices heard
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A key priority under BIK is for young people to voice their opinions to various stakeholders to develop online safety guidance, learning and campaigning materials, and contribute to decision-making processes to help create a better internet.
See all BIK highlights

Learning corners

Learn about the issues that matter to you with learning modules and deep dives into a range of digital citizenship and online safety topics.
Children and youth
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Children and youth

Discover advice and resources to help you navigate the online world, along with insights into the work of BIK youth across Europe.

Parents and caregivers
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Parents and caregivers

Explore information and resources to help you support your children to have positive online experiences.

Teachers and educators
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Teachers and educators

Browse materials for teachers, educators and other adults who support young people’s online experiences in professional settings.

Newsletter subscription
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Newsletter subscription
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Stay informed

Read the quarterly Better Internet for Kids bulletin for all the latest news.

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Upcoming events

international day

Data Protection Day 2025

  • Online

    • international day

    Safer Internet Day (SID) 2025

  • Hybrid

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    Latest news

    Reflection in a broken mirror.
    Maltese Safer Internet Centre 25 January 2025

    When normal goes wrong

    I've spent countless hours in schools and community centres, educating young minds about the complexities of the digital world. While discussing topics like cyberbullying, online grooming, and digital footprint, a recurring question echoes through the room: "Isn't it normal?" This simple phrase, uttered with a mix of confusion and defiance, has become a chilling anthem for a generation grappling with the blurring lines between acceptable and unacceptable online behaviour.

    Girl getting support online.
    Child Focus 24 January 2025

    Child Focus launches ‘CyberSquad’ workshop for teachers

    Child Focus has developed a new and enriching curriculum to make CyberSquad more familiar to young people. This workshop is specially designed for teachers who want to support young people in the online world.Their mission is to reassure young people and show them that they are not alone. CyberSquad is not only there to ask for help, it is also a place to help each other. There are also coaches from Child Focus who are there for them.

    BIK MOOC banner: a starry galaxy with a teacher popping out of a screen with a shield.
    BIK Team 23 January 2025

    The "Child online safety: what educators need to know" MOOC by BIK is here!

    In today’s society, digital technologies are woven into the fabric of daily life, becoming integral to various aspects - from entertainment to education, finances to businesses, shopping to social life, and virtually everything in between. Children are not exempt from this digital integration. They can benefit from the opportunities the digital world offers but are also exposed to its risks.

    Videos
    Irish Safer Internet Centre 23 January 2025

    Ireland's online safety code - a guide for parents

    In Ireland, Coimisiún na Meán’s Online safety code sets out new binding rules that oblige video-sharing platforms to make changes to their services to ensure that users, especially children, are protected from illegal and harmful content. The Online safety code applies to video-sharing platforms that are based in Ireland, and it is one element of Ireland’s Online safety framework, which also includes the EU digital services act, and the EU terrorist content online regulation.

    See all news