Following its launch last week, a kind reminder that we call on all network members to actively participate in amplifying the new AdWiseOnline campaign's reach by spreading its messages and materials widely. Share and adapt the campaign materials within your own networks to help raise awareness about manipulative in-game marketing practices. The campaign will run until Sunday, 16 February 2025, and your participation is key to making it a success across the EU.

The campaign provides a variety of resources designed to support parents, caregivers, teachers, educators, and other professionals in guiding young consumers through marketing traps in online games. Key activities include the 'Game of terms' social media initiative with youth videos, collaborations with influencers on Instagram and Twitch, podcasts and webinars, educational modules, and much more.

For full details, including access to the promotional pack that you can localise to your national context*, please visit the AdWiseOnline section on the BIK public portal. For any questions or specific requests, please contact Inna.

Please note, the AdWiseOnline campaign resources are also being shared with European Consumer Centres (ECC-Net) for localisation and amplification. We know that in many countries, SICs are already in contact with their national ECC. If this is the case, you may wish to liaise with your ECC to check their plans and/or benefit from collaboration on campaign activity. If your SIC is not currently in active contact with your national ECC but would like to be, again contact Inna in the first instance so that she can facilitate an introduction. 

A kind reminder that the deadline for awareness data submissions via the assessment platform(requires login) is close of business this Friday, 17 January 2025. The data submitted should cover the period of 1 January - 31 December 2024. The current Excel data form templates can be found here (please do not use templates from earlier periods). A recording of the recent awareness data collection and submission training can be accessed here. For any questions, please contact Eray.

Many thanks to everyone who attended the recent early warning meeting for awareness centres. It was a really useful meeting, and some valuable information and insights were shared. You can find a short report of the discussions and a link to a recording of the meeting in the BIK community (log first).

The next meeting will take place on Tuesday, 18 February 2025 at 14:00 CET; use this link to join the meeting. All colleagues are welcome regardless of whether you have anything to share. For further information, please contact Karl.

There will be an online meeting with Discord on Tuesday, 21 January 2025 at 16:30 CET to hear the latest updates regarding privacy and safety on the platform as well as other developments. Use this link to join the meeting. For further information, please contact Karl.

The next helpline early warning meeting will take place on Friday, 24 January 2025 at 11:00 CET; use this link to join the meeting. For further information, please contact Karl.

Our new MOOC, Child Online Safety: What educators need to know, is a free online course designed to help educators understand and address the challenges young people face in digital spaces. Launching on Monday, 3 February 2025 (and running until 12 March 2025), the course covers critical topics such as mental health, cyberbullying, persuasive design, and consumer protection, equipping participants with practical strategies to foster safer and more responsible internet use.Learn more about the MOOC, and encourage teachers and educators in your country to enrol!

A reminder that Safer Internet Day (SID) 2025 will be marked by a global day of focus on Tuesday, 11 February 2025, and events and activities will take place throughout the whole month, across Europe and the globe!

Ally - the new Safer Internet Day mascot
The editable design files for Ally - the new Safer Internet Day mascot - are now available in the new BIK community (log in first) or by emailing the SID helpdesk directly.

[REMINDER] SID video 
Given the recent change of mascot, and to give Ally a proper introduction to everyone involved in the SID celebrations, we are currently working on an updated version of the SID video including the new mascot and visual identity. We are looking forward to showing you thefinal result, but in the meantime, we can share that it’s going to be similar to the current SID video, as in it will have the same script (and voiceover) in English, which as you know is already available with subtitles in all EU languages. Therefore, once again this year, we offer the possibility to SICs to produce a localised version of the SID video, if you’re able to provide us with a voiceover in your national language. If you’re interested in exploring this option, please contact Annarita. 

For those who have provided a voiceover in recent years, we will automatically take care of integrating this in the new version and will be in touch in due course with further information. In all instances, the new video will be available towards the end of this month.

Sharing network SID plans
As mentioned at the recent Insafe Training meeting, we have once again made an online document available for SICs and SIC+ countries to share their SID plans with other members of the network. A reminder that this is an internal document only, to allow network members to see the plans of other SIC/SIC+ organisations, and to make connections where there are synergies. The EC also refer to this regularly to help inform SID planning. Please update the document regularly as your plans progress. 

[UPDATED] Updating SID public profile pages
An email was shared with platform lead contacts last week; we will be in touch soon with those nominated to manage SIC SID profile updates (directly on the new platform) shortly. If, however, you are not yet in a position to manage your SIC's SID profile page directly, we can exceptionally also accept your profile update in the traditional way via the EU Survey form - see https://ec.europa.eu/eusurvey/runner/SaferInternetDay2025.

[REMINDER] Reporting on SID 2025 actions
Following the redevelopment of the BIK platform, reporting for Safer Internet Day will now be conducted through the BIK community and aligned with the tools used for assessment platform uploads (including an Excel file upload for those SICs who prefer to work that way).

We will share more information and instructions soon, but given that we are now recognising SID as a whole month of activities, we will seek to gather statistics for both the global day of celebration (11/02) and the full campaign period (01/02 - 28/02). To enable us to benefit from the campaign momentum in follow-up activities, completed SID reports should be uploaded by the close of business on Tuesday, 11 March 2025.

In case of questions or queries
Please feel free to contact the SID helpdesk with any further questions regarding the 2025 campaign.

Articles
Recently published articles include:

• DigiStories: Alex game - Teaching students about online habits (SIC CZ)
• Children's book: 'Guardians of the internet' (SIC CZ)
• Czech Media Education Fair 2024 (SIC CZ)
• Advent calendar to enhance children's digital competence (SIC EE)
• Slovenia: Increased cyberbullying among primary school children (SIC SI)

[REMINDER] Article submissions
Thanks to Safer Internet Centres for all the article submissions over recent weeks. We are working through these and will publish them as soon as possible; we will update you on the planned publication date and URL in due course. Please note that any articles submitted over this timeframe can still be counted towards the lump sum mechanism 2024, even if they are not yet live.

Need some support?
Please contact the BIK content mailbox with any article submissions or in case of any queries.

[REMINDER] Resource submissions
There have been a large number of resource submissions over recent weeks. Please note that the new BIK platform has a workflow moderation process, and resources will not appear live until the BIK Coordination Team approves them. Please bear with us while we clear the backlog from the festive break. Please note that any resources submitted over this timeframe can still be counted towards the lump sum mechanism 2024, even if they are not yet live.

[REMINDER] Helpline case study submissions
Similarly, there have been a large number of helpline case study submissions over recent weeks. Please note that the new BIK platform has a workflow moderation process, and case studies will not appear live until the BIK Coordination Team approves them. Please bear with us while we clear the backlog from the festive break. Please note that any case studies submitted over this timeframe can still be counted towards the lump sum mechanism 2024, even if they are not yet live.

Need some support?
If you have questions about any aspect of the new BIK platform, please use the contact form on the BIK platform or contact us via the BIK support mailbox.

Please note the updated URLs for the new BIK platform:

• Better Internet for Kids (BIK) on the new public platform:
  better-internet-for-kids. europa.eu; #BIK; #BIKbulletin
• BIK strategy (BIK+) on the new BIK platform:
  better-internet-for-kids.europa.eu/en/bik/bik-plus-strategy; #BIKplus
• Safer Internet Forum (SIF) on the new BIK platform:
  better-internet-for-kids.europa.eu/en/sif; #SIF2024, #SaferInternetForum
• BIK Knowledge hub on the new BIK platform:
  better-internet-for-kids.europa.eu/en/knowledge-hub; #BIKPolicyMap
• BIK Youth on the new BIK platform:
  better-internet-for-kids.europa.eu/en/bik-youth; #BIKyouth; #Pledge2Youth
• Safer Internet Day (SID) on the new BIK platform:
  better-internet-for-kids.europa.eu/en/saferinternetday; #SID2025; #SaferInternetDay
• Media literacy campaign on the new BIK platform:
  better-internet-for-kids.europa.eu/en/media-smart-online; #MediaSmartOnline
• Child and youth consumer protection campaign on the new BIK platform:
  better-internet-for-kids.europa.eu/en/adwiseonline; #AdWiseOnline
• Project Facebook profiles:
  Insafe, Safer Internet Day, Insafe network closed Facebook group, INHOPE
• Project X (formerly Twitter) profiles:
  @insafenetwork; @safeinternetday; @BIK_youth; @inhope_pr
• Project LinkedIn profile:
  Better Internet for Kids