What is AdWiseOnline?
Launched on Safer Internet Day 2024, the AdWiseOnline initiative on child and youth consumer protection in digital environments aims to raise awareness about manipulative digital marketing practices. The ultimate objective of the campaign is to enhance young people's understanding of digital marketing and online advertising and empower them with knowledge about their online rights as young consumers.
AdWiseOnline 2025 launching soon!
The 2025 edition of the AdWiseOnline campaign will spotlight in-game marketing, delving into critical issues such as persuasive design, dark patterns, loot boxes, pay-to-win mechanisms, FOMO (fear of missing out) tactics, and excessive microtransactions. The campaign will kick off on 6 January!
Stay tuned!
The AdWiseOnline campaign is running in a partnership between the EC’s DG CONNECT and DG JUST policy frameworks, as well as the public-facing networks of European Safer Internet Centres (SICs) and European Consumer Centres (ECC-Net) within the framework of the Better Internet for Kids (BIK) project.
Awareness–raising materials for young people
AdWiseOnline materials are designed to simplify the complex terminology of digital marketing and the legal framework of consumer rights. These materials provide young people with a clear understanding of their rights, ensuring that they are equipped to navigate the digital world responsibly and safely.
