AdWiseOnline guide to outsmart online ads and traps!

The guide explains, in simple terms, how companies make money through online advertising and offers tips to young people on navigating marketing traps. It also delves into the online rights that are crucial for young people to be aware of. The guide is available in 29 languages!

Be wise - Outsmart online ads and traps!

An interactive guide on online advertising, marketing traps, and young consumers online rights. Available in 29 languages!

Download the guide in English!

The guide aims to empower young people with knowledge of consumer rights in the digital world. More specifically, the guide explains the following:

Discover the hidden costs of 'free' platforms!

Many websites, social media platforms, and apps, like YouTube, Instagram, TikTok, or Roblox appear to be totally free. But, they are not truly free. Companies use clever tactics to
earn money.

Beware of marketing traps!

In the digital world, cool games and virtual hangouts (like the metaverse) might hide some ads. Influencers sometimes get paid to talk
about products and don't tell it's an ad.

Know your rights online!

Companies and content creators cannot try to manipulate or influence young people in a way that’s difficult to make their own choice, for instance, to buy an in-game item.

Download the guide in your language

Download AdWiseOnline guide or explore it below!