Better Internet for Kids

We asked Christina from Cyprus and Yevgeny from Malta to describe FOMO in their own words

What is FOMO in games?

FOMO, or fear of missing out, is a tactic used in some games to make players feel pressured to act quickly - whether it’s buying an item, joining an event, or completing a challenge. Developers create time-limited rewards or exclusive content that won’t return, which can sometimes make players feel like they’ll regret missing out.
 

Examples

• Limited-time skins and items: Special cosmetics or characters are only available for a short time, encouraging quick purchases.
• Exclusive events: Seasonal events or battle passes force players to grind through challenges before time runs out.
• Daily login rewards: Some games offer streak-based bonuses, making players feel like they must log in daily or lose progress.
• Flash sales and bundles: Discounts on premium items that expire soon, making players spend before thinking it through.