
We asked Gabriele from Italy to describe battle pass in his own words
What is battle pass?
A battle pass is a system in many games where players can unlock rewards (like skins, weapons, or in-game currency) by completing challenges and leveling up. Some rewards are free, but the best ones are usually locked behind a paid version of the pass. While battle passes can be a fun way to earn rewards, they are often designed to encourage continuous spending.
Examples

- FOMO (fear of missing out): Battle passes are usually available for a limited time, making players feel pressured to buy and complete them before they disappear.
- Time investment: To unlock all the rewards, players must play regularly. This can create a sense of obligation, turning gaming into a chore.
- Premium rewards: The free version offers only a few rewards, while the best ones require paying, pushing players toward spending money.
- Paid progression: Some games allow players to pay extra to skip levels in the battle pass, encouraging spending instead of playing.
Further information and resources
Learn more about other marketing practices

We asked Gabriele from Italy to describe battle pass in his own words
What is battle pass?
A battle pass is a system in many games where players can unlock rewards (like skins, weapons, or in-game currency) by completing challenges and leveling up. Some rewards are free, but the best ones are usually locked behind a paid version of the pass. While battle passes can be a fun way to earn rewards, they are often designed to encourage continuous spending.
Examples

- FOMO (fear of missing out): Battle passes are usually available for a limited time, making players feel pressured to buy and complete them before they disappear.
- Time investment: To unlock all the rewards, players must play regularly. This can create a sense of obligation, turning gaming into a chore.
- Premium rewards: The free version offers only a few rewards, while the best ones require paying, pushing players toward spending money.
- Paid progression: Some games allow players to pay extra to skip levels in the battle pass, encouraging spending instead of playing.
Further information and resources
Learn more about other marketing practices
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