Better Internet for Kids

The ""Code of Influencer Marketing"" is a self-regulatory instrument developed to establish ethical and transparent practices for advertising on social media. Its primary goal is to provide clear rules for brands, agencies, and influencers to ensure that commercial collaborations are conducted professionally, ethically, and honestly, with a strong focus on protecting consumers from hidden or misleading advertising.

(Source: Website)

The Strategy covers laws and other actions to fight child sexual abuse both online and offline. It covers stopping this crime from happening in the first place, helping its victims access comprehensive assistance and supporting law enforcement. A new centre will coordinate these different strands.

The purpose of this Directive is to provide a comprehensive framework to effectively prevent and combat violence against women and domestic violence throughout the Union. It does so by strengthening and introducing measures in relation to the following areas: the definition of relevant criminal offences and penalties, the protection of victims and access to justice, victim support, enhanced data collection, prevention, coordination and cooperation.

This Code of Conduct sets guidelines for the protection of minors in audiovisual media, including provisions for video-sharing platform providers.
(Source: Website)

Entities responsible for implementation:
Association for the Self-regulation of Audiovisual Media Offerings for the Protection of Minors/Verein zur Selbstkontrolle audiovisueller Medienangebote zum Schutz von Minderjährigen

The Communications Regulatory Authority of the Republic of Lithuania (RRT) is an independent agency focused on communication and media regulation. It is a member of the Safer Internet Centre, providing an internet hotline addressing pornography, sexual exploitation of children, CSAM, cyberbullying, and violence. Moreover, it includes information on content filtering tools to restrict access to and protect children from harmful content.
(Source: Website).

Competence Resource Packages provides structured, modular training and guidance materials to support school owners, leaders, and teachers in implementing core aspects of the revised curriculum and maintaining high educational quality. It covers topics like digital competence, artificial intelligence, assessment, and universal inclusion. Each competence package is school-based, free of capacity limits, and designed to foster professional development through collaborative, practice-centered modules tailored to national priorities.

The Consumer Affairs Act, originally enacted in 1994,  establishes a legal framework for consumer rights protection in Malta, including oversight by a Director General, a Consumer Affairs Council, dedicated tribunals for claims, and rules on unfair terms, product liability, and commercial guarantees.

(Source: Malta - Policy monitor country profile, 2025)

Entities responsible for implementation: Malta Competition and Consumer Affairs Authority (MCCAA)

The Consumer Protection Law of 2021 (Law 112(I)/2021) (CPL)  outlines the rights of consumers in Cyprus, including the right to information, fair and honest trade practices, and protection from unsafe products. It includes provisions that relate to unfair commercial practices, which would encompass misleading or deceptive influencer-based marketing if influencers fail to clearly disclose paid promotions or advertising.

(Source: Cyprus - Policy monitor country profile, 2025)

The Content Creator Protocol (CPP) addresses content creators, digital influencers, and vloggers based in the Flanders region who provide audiovisual services. It provides principles for publication respecting transparency on digital media, including guidelines for commercial content and communication for minors and prohibition of violent content and hate speech.

The Council of Ministers Resolution 112/2020 approved the National Strategy for Children's Rights 2021-2024 (ENDC 2021-2024).
(Source: National Contact).

Entities responsible for implementation: Council of Ministers / Conselho de Ministros.