The Danish Marketing Practices Act § 32 (2) prohibits misleading actions and omissions, aggressive marketing, and undue influence that could distort consumer decisions. It sets out specific requirements for disclosures in advertising, pricing, guarantees, and credit offers, ensuring transparency and enabling consumers to make informed choices.
The Consumer Ombudsman is tasked with monitoring compliance, issuing guidelines, conducting inspections, and enforcing the Act through negotiation, orders, or legal proceedings. Violations can result in fines, compensation, or imprisonment.
(Source: DCO)
Entities responsible for implementation: Danish Consumer Ombudsman (DCO)
The Danish Marketing Practices Act § 32 (2) prohibits misleading actions and omissions, aggressive marketing, and undue influence that could distort consumer decisions. It sets out specific requirements for disclosures in advertising, pricing, guarantees, and credit offers, ensuring transparency and enabling consumers to make informed choices.
The Consumer Ombudsman is tasked with monitoring compliance, issuing guidelines, conducting inspections, and enforcing the Act through negotiation, orders, or legal proceedings. Violations can result in fines, compensation, or imprisonment.
(Source: DCO)
Entities responsible for implementation: Danish Consumer Ombudsman (DCO)
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