Better Internet for Kids

The Influencer Marketing and Consumer Rights guidelines were developed by the  Malta Competition and Consumer Affairs Authority (MCCAA) in 2024. Thet outline how influencers in Malta must transparently disclose commercial relationships under the Consumer Affairs Act, to prevent misleading practices and protect consumer decision-making. The  guidelines align with the EU’s Unfair Commercial Practices Directive and are now embedded in Malta’s Consumer Affairs Act (Chapter 378).

(Source: Malta - Policy monitor country profile, 2025)

This publication sets out recommendations for online creators and digital influencers, focusing on consumer protection and judicial security. The objective is to make laws and rules related to marketing and digital content creation known to workers in the field.
(Source: Guidelines).

Entities responsible for implementation:
Communication Center/Centre de la Communication

This document developed by the Media Commission provides comprehensive guidelines for Icelandic media outlets to safeguard children from exposure to harmful media content. The Guidelines inform media outlets that disseminate audio-visual material about the requirements of Article 28 of the Media Act No. 38/2011, the considerations behind them and how to meet the requirements set out therein.

The action of the Ministry of National Education and Youth is part of the framework set by the law of March 2, 2022 aimed at combating school bullying which creates a crime of school bullying. It is based in particular on the deployment of the program for the prevention and fight against bullying (pHARe) mandatory in public schools and colleges since the start of the 2022 school year and extended to public high schools from the start of the 2023 school year.

The program aims to:

The Estonian Ministry of the Interior in its Internal Security Development Plan 2025-2028 has identified the prevention of child sexual abuse online as a separate action. To prevent cyberbullying and online child sexual abuse, activities have been developed and implemented to raise awareness and digital literacy among children and parents, and to develop the skills of professionals in this field. These activities are carried out through an ISF-funded project and in cooperation with the Estonian Police and Border Guard Board.

(Source: Estonia - Policy monitor country profile, 2025)

Netumferðarskólinn, or Internet Traffic School, is a digital safety programme developed by the Icelandic Media Commission designed to educate 6th-graders on responsible internet use, media literacy and online safety.

(Source: Icelandic Media Commission).

Entitities responsible for implementation: The Icelandic Media Commission and the Icelandic Data Protection Authority.

The German Interstate Treaty on the Protection of Human Dignity and the Protection of Minors in Broadcasting and in Telemedia (JMStV) came into force as an interstate treaty between the German federal states on 1 April 2003. It defines the standards of protection for broadcasting and telemedia. On 7 November 2020, amendments to the Interstate Treaty on the Protection of Minors in the Media (JMStV) came into force.

A Guide for Parents and Parents Associations who wish to engage with their school community regarding internet safety and access to smartphones for primary school children.  This guide has been prepared for parents of primary school age children who wish to come together to support their child/ren’s online safety through creating a voluntary agreement around the use of smartphones and other devices.
(Source: Department of Education).

Entities responsible for implementation: Department of Education.
 

This law amends Article 347 of Italy’s Code of Criminal Procedure to expand the list of serious criminal offenses (including domestic violence, sexual offenses, and aggravated assault) for which law enforcement must immediately report the offense to the public prosecutor, even orally when urgency demands.

(Source: Italy - Policy monitor country profile, 2025).

Entities responsible for implementation: Ministero della Giustizia.

The General Law on Audiovisual Communication (Law 13/2022) transposes the European Audiovisual Media Services Directive (AVMSD) and establishes obligations for video-sharing platform service providers who create content, as well as for influencers or highly relevant content creators, to ensure the protection of minors.  This law regulates audiovisual communication at the national level in Spain, including traditional and on-demand services, video-sharing platforms, and influencers.