Better Internet for Kids

The Health Education Framework supports health education in schools by promoting awareness objectives on mental health and violence prevention, nutrition education, physical activities, addictive behaviours, and sexuality. 
(Source: Health Education Framework).

Entities responsible for implementation: National Team for Citizenship Education / Equipa Nacional de Educação para a Cidadania.

The Human Rights Framework addresses human rights education and global citizenship in schools by providing thematic activities for different school years related to the historical background, characteristics, and applicability of human rights. Multiple topics are included, such as justice, civil and political rights, collective rights, and international cooperation.
(Source: Human Rights Framework).

Entities responsible for implementation: National Team for Citizenship Education / Equipa Nacional de Educação para a Cidadania.

The  Identity Documents Act establishes an identity document requirement and regulates the issue of identity documents to Estonian citizens and aliens by the Republic of Estonia. According to the Act, an Estonian citizen under the age of 15 does not have to have an identity card. An ID-card can be used to log in to e-services, such as an online bank, e-Kool (e-school). While there has been discussion on the EU Digital Identity Wallet (EUDI), a decision has not yet been taken on its implementation.

(Source: Estonia - Policy monitor country profile, 2025)

The Influencer Guidelines, first published in 2018,  provide guidance for online influencers, advertisers, agencies, media, and platforms. These guidelines emphasise the importance of transparency, requiring influencers to clearly disclose any commercial relationships by using terms such as ‘advertising,’ ‘sponsorship,’ or hashtags like #ad, #spon, or #prom. The guidelines also mandate that such disclosures be prominent and easily understandable to consumers.

The Influencer Marketing and Consumer Rights guidelines were developed by the  Malta Competition and Consumer Affairs Authority (MCCAA) in 2024. Thet outline how influencers in Malta must transparently disclose commercial relationships under the Consumer Affairs Act, to prevent misleading practices and protect consumer decision-making. The  guidelines align with the EU’s Unfair Commercial Practices Directive and are now embedded in Malta’s Consumer Affairs Act (Chapter 378).

(Source: Malta - Policy monitor country profile, 2025)

This publication sets out recommendations for online creators and digital influencers, focusing on consumer protection and judicial security. The objective is to make laws and rules related to marketing and digital content creation known to workers in the field.
(Source: Guidelines).

Entities responsible for implementation:
Communication Center/Centre de la Communication

This document developed by the Media Commission provides comprehensive guidelines for Icelandic media outlets to safeguard children from exposure to harmful media content. The Guidelines inform media outlets that disseminate audio-visual material about the requirements of Article 28 of the Media Act No. 38/2011, the considerations behind them and how to meet the requirements set out therein.

The action of the Ministry of National Education and Youth is part of the framework set by the law of March 2, 2022 aimed at combating school bullying which creates a crime of school bullying. It is based in particular on the deployment of the program for the prevention and fight against bullying (pHARe) mandatory in public schools and colleges since the start of the 2022 school year and extended to public high schools from the start of the 2023 school year.

The program aims to:

The Estonian Ministry of the Interior in its Internal Security Development Plan 2025-2028 has identified the prevention of child sexual abuse online as a separate action. To prevent cyberbullying and online child sexual abuse, activities have been developed and implemented to raise awareness and digital literacy among children and parents, and to develop the skills of professionals in this field. These activities are carried out through an ISF-funded project and in cooperation with the Estonian Police and Border Guard Board.

(Source: Estonia - Policy monitor country profile, 2025)

Netumferðarskólinn, or Internet Traffic School, is a digital safety programme developed by the Icelandic Media Commission designed to educate 6th-graders on responsible internet use, media literacy and online safety.

(Source: Icelandic Media Commission).

Entitities responsible for implementation: The Icelandic Media Commission and the Icelandic Data Protection Authority.