Better Internet for Kids

The Greek Advertising and Marketing Communications Code is based on the Advertising and Marketing Communications Code of the International Chamber of Commerce (ICC), which is applied internationally. The code was developed by the Communications Control Council, the competent body for self-regulation in the advertising market. This 2023 edition of the code sets out the rules that must be followed by all those involved in advertising and marketing, including advertisers, advertisers' agents, advertising media, content creators, influencers, bloggers, vloggers, etc.

This guidance provides information on how to correctly label content that a user may produce or share on behalf of a brand on  social media channels. It is intended to assist users to comply with consumer protection law and the Advertising Standards Authority for Ireland (ASAI) Code of Standards for Advertising and Marketing Communications. This guidance has been jointly developed by the CCPC and the ASAI.
(Souce: CCPC).

This guidance document, published by the Norwegian Consumer Authority, addresses the mandatory labelling of advertising in social media to ensure that all marketing clearly appears as such. It is primarily intended for advertisers utilising influencers, and for influencers themselves, including YouTubers. The core principle is that consumers must understand when they are exposed to advertising to foster critical engagement with content.

The German Advertising Council’s guidelines from the media authorities provides assistance with labeling requirements for advertising on social media platforms (such as Instagram, Twitter, Facebook, YouTube, TikTok, Twitch, etc.) and other online media such as blogs and podcasts. The basis is the advertising rules of the Interstate Media Treaty (MStV) and the Digital Services Act (DDG), which serve to protect users from misleading advertising and make commercial content transparent. The guideline includes a labeling matrix.

The aim of this guidance is to inform children over 13 about cybersecurity and reporting mechanisms in social media, addressing privacy and security settings. They also provide details of relevant agencies to contact in dealing with cases of online violence, harm, or problems with safety and security. 
(Source: Guide).

Entities responsible for implementation: Latvian Internet Centre /  Latvijas Drošāka Interneta Centrs.

The "Guidelines – Age Classification of Audiovisual Programmes" by Medietilsynet (Norwegian Media Authority) outline the process for classifying audiovisual programmes to protect minors from harmful content. Mandated by the Audiovisual Programme Act, all programmes made available to the general public, with specific exemptions, require an age limit. The assessment considers a programme's assumed impact on various age groups, evaluating its expression (e.g., mood, characters) and content (e.g., violence, sexuality, difficult themes).

The Guidelines for Action in Cases of Electronic Violence outlines a comprehensive set of procedures for schools, social workers, and parents on how to respond to suspected electronic violence, emphasising the need for immediate intervention, support for all involved, and cooperation with authorities.

The guidelines also list relevant institutions and support services, and includes a checklist for organisations to assess their readiness to handle such cases.

(Source: Croatia - Policy monitor country profile, 2025).

The Guidelines for publishing advertisements on social media is a non-statutory guidelines for advertising on social media. The Guidelines were prepared by  the Estonian Marketing Association along with the Consumer Protection and Technical Regulatory Authority has prepared to assist  social media influencers
to follow the valid laws.The guidelines clarify requirements for advertising aimed at children, transparency, influencer marketing, and compliance with the Advertising Act, applying to all platforms and supporting responsible commercial communication online.

The "Guidelines for Harmonised Use of IT Solutions in Education" aim to ensure compliance with personal data protection when using IT solutions in the education sector. Issued by the Information Commissioner, these guidelines address numerous questions arising from the increased use of communication IT in schools, particularly during the COVID-19 crisis, covering activities like remote learning, video conferencing, and the sharing of educational materials.

Guidelines for the Use of Artificial Intelligence in the Education System were issued by Bulgaria's Ministry of Education and Science in May 2024 and govern the use of artificial intelligence in schools. The guidelines are not mandatory or binding. The guidelines were prepared by a  working group at the Ministry of Education and Science which has asked that these be put into use by teachers and especially principals,  since a large part of the decisions on the implementation of AI will depend on the principals.