For two years, we've decided to use Instagram as a direct communication channel with parents. We've created several digital parenting resources to provide support for behaviour change in families. We've gone beyond the awareness-raising activities carried out by schools, and our aim now is to make ourselves known and distribute our content to as many people as possible.
We published content weekly in different formats and on various subjects on our online account. Parents seem to be interested in our approach. We aimed to make a bigger impact by getting influencers involved, as we did in the successful online campaign for SID. This year, we are organising regular Instagram lives for the influencers we collaborate with. Therefore, in 2023, we regularly hosted live sessions on Instagram for influencers with whom we have a good working relationship.
We often mobilise influencers like doctors, psychologists, parenting coaches, and others with particular expertise in the subjects we are addressing. We invite them to events and actively contribute to amplify their voices while collaborating with them. This year, for the first time, we invited female influencers to co-create a training resource on digital parenting: a great and fruitful ongoing project.
We observed that the influencers we have chosen are enthusiastic to collaborate beyond promoting our programme. As a result, we invited them to take part in designing content, working together on key messages, disseminating resources or informing their audiences as part of their commitment as content creators. It's a great discovery; we are eager to build on these relationships.
Find more information about the work of the French Safer Internet Centre, including their awareness raising, helpline, hotline and youth participation services – or find similar information for other Safer Internet Centres throughout Europe.
For two years, we've decided to use Instagram as a direct communication channel with parents. We've created several digital parenting resources to provide support for behaviour change in families. We've gone beyond the awareness-raising activities carried out by schools, and our aim now is to make ourselves known and distribute our content to as many people as possible.
We published content weekly in different formats and on various subjects on our online account. Parents seem to be interested in our approach. We aimed to make a bigger impact by getting influencers involved, as we did in the successful online campaign for SID. This year, we are organising regular Instagram lives for the influencers we collaborate with. Therefore, in 2023, we regularly hosted live sessions on Instagram for influencers with whom we have a good working relationship.
We often mobilise influencers like doctors, psychologists, parenting coaches, and others with particular expertise in the subjects we are addressing. We invite them to events and actively contribute to amplify their voices while collaborating with them. This year, for the first time, we invited female influencers to co-create a training resource on digital parenting: a great and fruitful ongoing project.
We observed that the influencers we have chosen are enthusiastic to collaborate beyond promoting our programme. As a result, we invited them to take part in designing content, working together on key messages, disseminating resources or informing their audiences as part of their commitment as content creators. It's a great discovery; we are eager to build on these relationships.
Find more information about the work of the French Safer Internet Centre, including their awareness raising, helpline, hotline and youth participation services – or find similar information for other Safer Internet Centres throughout Europe.
- social media Instagram influencer education campaign
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