A reminder that Safer Internet Day (SID) 2025 will be marked by a global day of focus on Tuesday, 11 February 2025, and events and activities will take place throughout the whole month, across Europe and the globe!
Ally - the new Safer Internet Day mascot
The editable design files for Ally - the new Safer Internet Day mascot - are now available in the new BIK community (log in first) or by emailing the SID helpdesk directly.
[REMINDER] SID video
Given the recent change of mascot, and to give Ally a proper introduction to everyone involved in the SID celebrations, we are currently working on an updated version of the SID video including the new mascot and visual identity. We are looking forward to showing you thefinal result, but in the meantime, we can share that it’s going to be similar to the current SID video, as in it will have the same script (and voiceover) in English, which as you know is already available with subtitles in all EU languages. Therefore, once again this year, we offer the possibility to SICs to produce a localised version of the SID video, if you’re able to provide us with a voiceover in your national language. If you’re interested in exploring this option, please contact Annarita.
For those who have provided a voiceover in recent years, we will automatically take care of integrating this in the new version and will be in touch in due course with further information. In all instances, we hope to make the new video available in early January 2025.
Sharing network SID plans
As mentioned at the recent Insafe Training meeting, we have once again made an online document available for SICs and SIC+ countries to share their SID plans with other members of the network. A reminder that this is an internal document only, to allow network members to see the plans of other SIC/SIC+ organisations, and to make connections where there are synergies. The EC also refer to this regularly to help inform SID planning. Please update the document regularly as your plans progress.
Updating SID public profile pages
Information on updating public SID profile pages will be shared soon.
[REMINDER] Reporting on SID 2025 actions
Following the redevelopment of the BIK platform, reporting for Safer Internet Day will now be conducted through the BIK community and aligned with the tools used for assessment platform uploads (including an Excel file upload for those SICs who prefer to work that way).
We will share more information and instructions in the new year, but given that we are now recognising SID as a whole month of activities, we will seek to gather statistics for both the global day of celebration (11/02) and the full campaign period (01/02 - 28/02). To enable us to benefit from the campaign momentum in follow-up activities, completed SID reports should be uploaded by COB on Tuesday, 11 March 2025.
[NEW, URGENT] Apple support for Safer Internet Day
As you know, Safer Internet Day is a collaborative campaign, and we can often benefit from multiplier actions. Our contacts at Apple have reached out to say that the App Store Editorial Content team are happy to promote any SIC apps as part of their actions. We understand that dedicated apps from the French and German SICs will already be promoted on the App Store landing page in this way. If any other SICs would similarly like to benefit from this offer, please contact Sarah as soon as possible (and by close of business on Wednesday, 11 December 2024) so that we can connect you with the team.
In addition, Apple has made us aware of a few additional resources that any App manager can avail of, including:
If any SICS would prefer to do promotions themselves, Apple can also offer a brief call to support and provide some guidance on the links and actions above.
In case of questions or queries
Please feel free to contact the SID helpdesk with any further questions regarding the 2025 campaign.