In 2025, we aim to stand with young people in addressing harmful online content. Research from Handlingsplanen for en trygg digital oppvekst (action plan for safe online upbringing), independent studies, and surveys by the Norwegian Media Authority show that young people rarely report unpleasant or illegal experiences online. The action plan also highlights that many young people have limited knowledge about their own and their peers' rights in digital spaces.

The target audience for Safer Internet Day 2025 is young people aged 13 to 15 and their parents. We wanted to debunk myths surrounding reporting to platforms and the police and answer key questions such as:

• What happens when you report something?
• How is the case handled moving forward?
• Will the person who shared the content I report or file a complaint about be notified?

Our planned initiatives include:

• Article for parents: Publishing an informative article on foreldrehverdag.no.
• Article for young people: Publishing an article aimed at youth on ung.no.
• Social media campaign: Launching a campaign where young people discuss real online incidents. The videos will feature a panel of well-known Norwegian influencers addressing topics like nude photos and violent videos, based on questions submitted to ung.no.
• Video guides: Creating practical video guides on how to report content on various platforms.

The main goals of Safer Internet Day 2025 were:

• To increase young people’s awareness of their digital rights.
• To help parents understand the challenges their children face online.

On the day itself, the articles were published, and invitations to the digital parent meeting were sent out. The campaign was then launched to keep the topic relevant over an extended period.

The campaign's reach was very strong - the total results are:

• Views on Snapchat: 534,693
• Views on Meta: 8,370,325

The article for youth and to parents have been translated into English and uploaded to the BIK portal.

Learn more about Safer Internet Day activities in Norway on their SID page on our platform!

Further information about the Norwegian Safer Internet Centre can be found on the Better Internet for Kids (BIK) public portal, including links to its national websites and other contact information. Similar information can be found on the BIK portal for all Safer Internet Centres in Europe.