The core messages of the campaign were put across by an ambassador, a grandmother. In the stories, she played the role of confidante and served, so to speak, as a “good conscience”.

From October 2020 to July 2021, four themes were closely explored, each of which was accompanied by a video to convey the campaign motto of “bass de sécher?!”:

• E-reputation: E-reputation and why it’s important to take care of your digital footprint.
• Secondary sexting: The forwarding of nude photos without the consent of the person depicted.
• Self-promotion on the internet: Pointing out that things posted on the internet often reveal only a small part of an individual’s real life.
• Sharenting: When parents post photos or videos of their children on the internet without their consent.

In addition to the public awareness-raising campaign, a teaching unit for use in the formal education sector is available for each topic on the BEE SECURE website.

Once on the internet, always on the internet

Even now that the campaign is over, the issues remain relevant. As soon as a photo is published online, you instantly lose control over how it can spread and be shared. This can have negative consequences for the person depicted, as well as for the sender and others involved. Whether young or old, it’s important to remain vigilant and think carefully about what you publish, share or comment on the internet.

BEE SECURE campaigns usually start in September and run throughout the school year. They focus on topics derived from current trends. In this way, the annual campaigns make it possible to highlight a topic and explore it in greater depth. “Bass de sécher?!” marked the 11th annual BEE SECURE campaign.

Find out more about the work of the Luxembourgish Safer Internet Centre, including its awareness raising, helpline, hotline and youth participation services – or find similar information for Safer Internet Centres throughout Europe.