Better Internet for Kids

Developed in France, Bulle is built around principles of privacy, transparency and child protection. Internet Sans Crainte's arrival on the platform comes as discussions around children's online safety increasingly extend beyond digital literacy to the design of online platforms themselves.

The initiative reflects Internet Sans Crainte's broader commitment to promoting digital environments that place the rights and well-being of children and young people at the centre of their design. While mainstream social media platforms remain essential channels for reaching families, educators and young audiences, the programme also seeks to support the development of alternative digital spaces that prioritise user protection, responsible design, and European digital values.

What Bulle offers

Bulle has been developed as an ethical social media platform with several features intended to promote safer online experiences. These features include:

• Verified identities through progressive verification levels.
• Publicly available algorithms that users can choose between.
• The absence of behavioural advertising and third-party tracking.
• Privacy-by-design principles that prevent the commercial use of personal data.

The platform also incorporates a number of child protection measures by default. These include age-based content filtering, daily usage limits, and a digital curfew designed to encourage healthier online habits among younger users. Restrictions remain in place unless users can demonstrate that they have reached the required age, reversing the approach commonly found on many digital platforms where protections often rely on users opting in.

For Internet Sans Crainte, joining Bulle provides an opportunity to diversify its communication channels while supporting innovation in the European digital ecosystem. Content published on the programme's Instagram account is automatically republished on Bulle, allowing Internet Sans Crainte to reach new audiences without creating additional editorial workload.

Why platform design matters

Beyond extending its online presence, the initiative aims to stimulate discussion around the role that platform design plays in children's online experiences. Alongside awareness-raising and digital literacy initiatives, the architecture of digital services, including recommendation systems, privacy settings, and default safety features, can significantly influence how young people experience the online world.

The move also reflects wider European efforts to encourage digital services that combine innovation with high standards of transparency, privacy and child protection. By participating in emerging platforms that incorporate these principles from their design stage, Internet Sans Crainte seeks to contribute to a broader conversation about how digital environments can better support children's rights while fostering positive online participation.

Follow Internet Sans Crainte on Bulle.

Find more information about the work of the French Safer Internet Centre, including its awareness-raising, helpline, hotline, and youth participation services, or find similar information for other Safer Internet Centres throughout Europe.