Why do children and young people follow influencers online and how can this affect them? Influencers have become an important part of children’s lives and in this podcast episode a researcher from The Swedish Agency for the Media shares new knowledge from an interview study with children and young people regarding influencers. The important role for parents to guide their children around influencers, and how this can be done, is also covered in this episode. The podcast series is called “Our children and the internet” and is produced by the Swedish Internet Foundation.