The parental guide Is My Child Influenced by Influencers? helps carers understand how children and young people are affected by influencers and what research says about their relationship with social media. This guide is specifically designed for parents and carers and provides a concise summary of current research. It also offers practical advice on what parents should know to support their children in today’s media landscape.

Influencers play a major role in young people’s lives, and this guide provides insight into their influence and how parents can help their children navigate social media safely and critically.