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Didactic activity: Advertising aimed at minors on Internet video platforms

Video platforms are very popular, even among the youngest.
They are often used from a young age to watch videos of children's songs or cartoons, and at a later age to watch videos of video games, toys, music videos, and humour, by children and teenage Youtubers.
There are various forms of advertising in online videos aimed at minors. Whether they are illegal or not, they always affect the development of minors, their consumption habits, their use of the Internet and even their safety and health. It is therefore advisable to work on their critical faculties so that they are able to recognise and analyse the advertisements present in the contents they consume.
The aim of this educational resource is to help teams of teachers work with their students to analyse the advertising present in Internet video content aimed at minors.

  • FCT - Fundação para a Ciência e a Tecnologia
  • other
  • Portugal

Video platforms are very popular, even among the youngest.
They are often used from a young age to watch videos of children's songs or cartoons, and at a later age to watch videos of video games, toys, music videos, and humour, by children and teenage Youtubers.
There are various forms of advertising in online videos aimed at minors. Whether they are illegal or not, they always affect the development of minors, their consumption habits, their use of the Internet and even their safety and health. It is therefore advisable to work on their critical faculties so that they are able to recognise and analyse the advertisements present in the contents they consume.
The aim of this educational resource is to help teams of teachers work with their students to analyse the advertising present in Internet video content aimed at minors.

  • FCT - Fundação para a Ciência e a Tecnologia
  • other
  • Portugal