Better Internet for Kids

The parental guide Is My Child Influenced by Influencers? helps carers understand how children and young people are affected by influencers and what research says about their relationship with social media. This guide is specifically designed for parents and carers and provides a concise summary of current research. It also offers practical advice on what parents should know to support their children in today’s media landscape.

Research presents multiple definitions of influencers, with no single, unified description. This report identifies six definitions used in research and investigations. Children and young people follow influencers based on their popularity and content, and they may also act as influencers themselves or be influenced in various ways, including by parents who act as influencers.

The report Childrens and Young People’s Influencers – A Focus Group Study presents the second and final part of a research project conducted by the Swedish agency for the Media within the framework of Safer Internet Centre Sweden. It is based on focus groups with children and young people, providing insights into their perspectives and experiences with influencers and influencer culture.

Gaming is a globally widespread and growing activity, with significant variations between countries. In nations with younger populations, gaming is highly common, while in Sweden, the prevalence is lower. As in many other countries, gaming is most frequent among younger people.