Skip to main content
European Union flag
Log in
Community Message
Membership to the BIK community is only available to eligible Safer Internet Centre (SIC), SIC+ and EC colleagues.
Select Accept to continue to the Login page.

Online abuse – get help, report it!

Contact a helpline

The impact of media on young people

Parents of children aged 0 to 6 have started to think more positively about the effect of media on their child, as compared to previous years. For example, a large majority now believe that media can help their child with language development and math skills, among other things. Parents also see media as a tool to keep the child occupied when they do not have the time themselves, or as a sweetener when the child is bored. In contrast, parents are less positive about the effect of media in relation to online education. More than a quarter of parents of 5-6-year-olds indicate that their child’s performance in school has suffered as a result of online education. All this is apparent from the Iene Miene Media survey 2021 that was presented during the start of the ‘Media Ukkie’ Days (26 March to 2 April 2021).

Impact of media on young people

Parents of children aged 0 to 6 have started to think more positively about the effect of media on their child, as compared to previous years. For example, a large majority now believe that media can help their child with language development and math skills, among other things. Parents also see media as a tool to keep the child occupied when they do not have the time themselves, or as a sweetener when the child is bored. In contrast, parents are less positive about the effect of media in relation to online education. More than a quarter of parents of 5-6-year-olds indicate that their child’s performance in school has suffered as a result of online education. All this is apparent from the Iene Miene Media survey 2021 that was presented during the start of the ‘Media Ukkie’ Days (26 March to 2 April 2021).

Impact of media on young people