Every year, the EU-funded initiative klicksafe supports teachers, educators, pupils and parents at the start of the school year with new teaching materials and digital offers on current media literacy topics. This year's BackToSchool campaign in Germany focuses on the topic of safe use of AI and deepfakes. 

Deepfakes are manipulated media content such as images, videos or sound files that are either altered or completely created with the help of AI. The technology has long since become part of our everyday lives, including in the classroom. With this nationwide campaign, klicksafe is raising awareness of the opportunities and risks of this new technology. The aim is to give pupils, parents, guardians and educational professionals guidance and strengthen their digital skills.

The JIM (JIM – Youth, Information, Media) Study 2024 shows that over three fifths of young people between 14 and 19 years already use AI tools themselves, most frequently for school or homework. However, the results of AI are often not or not sufficiently questioned.

Materials and offers from klicksafe

The new klicksafe offers are tailored for pupils from grade 7 onwards, and provide numerous tips and information on the safe use of AI applications and deepfakes. The materials can help to improve pupils' media skills.

klicksafe school lesson "Deep Fake. Deep Impact."

On Wednesday, 1 October 2025, 10:00 - 11:30 CEST, klicksafe invites to a digital school lesson. In an interactive livestream format, pupils will deal with the risks of deepfakes, such as voice clones, sexual violence or hate speech, and practise debunking fake content. Exciting guests and experts will provide young people with professional tips and be available to answer their questions. Registered classes will receive a free work package to implement the school lesson on site. School classes can register for the digital event until 26 September 2025. As of mid-September 2025, more than 30,000 pupils in Germany have already registered.

Teaching material on AI and deepfakes

The handbook "Deep Fake. Deep Impact. How young people can recognise deepfakes and learn to critically question their consequences" provides educational professionals and interested parties with basic factual information and project ideas for educational practice for the target group of pupils. The brochure is complemented by the quiz "Deepfake Detectives".

Info card and booklet on AI and ethics

The "10 Commandments of AI Ethics" were created in collaboration with the Institute for Digital Ethics at the Hochschule der Medien, and the online counselling platform JUUUPORT. They offer young people quick orientation and support them in dealing with AI confidently and responsibly. The supplementary booklet goes into more detail on the ethical commandments and will be published in fall.

Q&A week on AI and deepfakes

In the week of 15-19 September, klicksafe experts will be available by email to answer all questions about AI and deepfakes. Questions can be sent to backtoschool@klicksafe.de. It is worth watching the klicksafe webinar recording "Deep Fake. Deep Impact. How young people recognize deepfakes and learn to critically question the consequences" in advance.

klicksafe material list for all grades

A comprehensive list with offers on media literacy for children and young people, parents and educational teachers across all school and grade levels is available.

Back to school on social media

On the Instagram channel of klicksafe (@klicksafe) you will find numerous posts on the topic throughout September.

Find more information about the work of the German Safer Internet Centre, including its awareness raising, helpline, hotline, and youth participation services, or find similar information for other Safer Internet Centres throughout Europe.