The Influencer Code
The Influencer Code is a self-regulatory code published by the Association for Internet Development (SPIR) to guide influencers in transparent and responsible commercial content. Influencers are prohibited from misleading their audience by hiding sponsorships or pretending to have purchased sponsored products. Disclosures must comply with the requirements of the platform used, and in video content, the information must remain visible long enough for viewers to notice.
Framework Educational Programme for Primary Education (FEP)
The Framework Educational Programme for Primary Education (FEP) is a key document that defines the structure, content and objectives of education at the 1st stage (grades 1–5) and 2nd stage (grades 6–9) of primary schools and the corresponding grades of multi-year grammar schools. It is binding for all primary schools and also plays an important role in the individual education of pupils.
(Source: Ministry of Education)
Entities responsible for implementation: Ministry of Education, Youth and Sports
Guide to advertising labeling in online media
The German Advertising Council’s guidelines from the media authorities provides assistance with labeling requirements for advertising on social media platforms (such as Instagram, Twitter, Facebook, YouTube, TikTok, Twitch, etc.) and other online media such as blogs and podcasts. The basis is the advertising rules of the Interstate Media Treaty (MStV) and the Digital Services Act (DDG), which serve to protect users from misleading advertising and make commercial content transparent. The guideline includes a labeling matrix.
Education in the Digital World
Germany’s “Education in the Digital World” strategy, presented by the Standing Conference of the Ministers of Education and Cultural Affairs (KMK) in 2016, addresses the challenges and opportunities of digital transformation in education. The strategy outlines six key fields of action: curricular development, teacher training, infrastructure and equipment, educational media, e-government and school administration, and legal frameworks. It distinguishes between schools/vocational education and higher education, recognizing their different needs and legal contexts.
Teaching and Learning in the Digital World
The document Teaching and Learning in the Digital World, adopted by Germany’s Standing Conference of the Ministers of Education and Cultural Affairs (KMK) in December 2021, supplements the 2016 national digital education strategy, “Education in the Digital World”. It responds to the profound cultural and societal changes driven by digitalization, emphasizing that digital transformation in education is not just technical but fundamentally alters communication, social structures, and learning processes.
Ethical Guidelines for Digital Service Providers
The Ethical Guidelines for Digital Service Providers were developed by the Danish Media Council for Children and Young People. The ethical guidelines outline several principles for the design, operation, and user interface of digital services. The aim of these guidelines is to place the child's best interests at the center of digital gaming services used by children. Therefore, digital service providers should comply with these guidelines if children can access their services.
Danish Marketing Practices Act § 32 (2)
The Danish Marketing Practices Act § 32 (2) prohibits misleading actions and omissions, aggressive marketing, and undue influence that could distort consumer decisions. It sets out specific requirements for disclosures in advertising, pricing, guarantees, and credit offers, ensuring transparency and enabling consumers to make informed choices.
The Consumer Ombudsman is tasked with monitoring compliance, issuing guidelines, conducting inspections, and enforcing the Act through negotiation, orders, or legal proceedings. Violations can result in fines, compensation, or imprisonment.
Act on Educational Environment
Regarding cyberbullying, the Act on Educational Environment states that every student is entitled to a good educational environment, including a mental environment. The Act has a section that focuses on bullying. In this section, it is stated that every school is obligated to have an anti-bullying strategy, including digital bullying. Furthermore, the school is obligated to make a plan of action if a student is being bullied.
(Source: Denmark - Policy monitor country profile, 2025)
Marketing towards children and minors
The Danish Consumer Ombudsman has published guidelines regarding marketing towards children and minors, including guidelines and recommendations on the labelling of commercial content.
The Joint Government Digital Strategy 2022-2025
The current Joint Government Digital Strategy runs from 2022 until 2025. The strategy includes initiatives which will accommodate some of the main challenges that Danish society is facing, including labour shortage, climate change mitigation, and digital inclusion.
