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Viewing Guide (Dutch Audiovisual Classification System)

Title (original language): Kijkwijzer-regelgeving

The Kijkwijzer (Viewing Guide) is a self‑regulatory classification framework, overseen by  the Dutch Institute for the Classification of Audiovisual Media (NICAM), that sets age ratings and content pictograms (e.g., violence, sex, coarse language) for films, broadcasters, and streaming services. It ensures consumers receive standardized, reliable guidance on audiovisual content appropriate for children. Kijkwijzer has developed seven age and seven content pictograms, including age recommendation for all ages, 6 years, 9 years, 12 years, 14 years, 16 years and 18 years.

(Source: NICAM Website)

Entities responsible for implementation: Netherlands Institute for the Classification of Audiovisual Media (NICAM)

Status: Implemented | Implementation period start: 2001 | Implementation period finish: Ongoing
Record created: 01 August 2025
  • Netherlands

  • Go to document source
  • National: national initiative, strategy or policy
  • BIK+ strategy pillar 1 - protection
  • media literacy, online safety, parental control
  • Machine translation used
Title (original language): Kijkwijzer-regelgeving
Four aligned boxes of increasing height and different colours with the writing "Knowledge hub: Rules and guidelines".

The Kijkwijzer (Viewing Guide) is a self‑regulatory classification framework, overseen by  the Dutch Institute for the Classification of Audiovisual Media (NICAM), that sets age ratings and content pictograms (e.g., violence, sex, coarse language) for films, broadcasters, and streaming services. It ensures consumers receive standardized, reliable guidance on audiovisual content appropriate for children. Kijkwijzer has developed seven age and seven content pictograms, including age recommendation for all ages, 6 years, 9 years, 12 years, 14 years, 16 years and 18 years.

(Source: NICAM Website)

Entities responsible for implementation: Netherlands Institute for the Classification of Audiovisual Media (NICAM)

Status: Implemented | Implementation period start: 2001 | Implementation period finish: Ongoing
Record created: 01 August 2025
  • Netherlands

  • Go to document source
  • National: national initiative, strategy or policy
  • BIK+ strategy pillar 1 - protection
  • media literacy, online safety, parental control
  • Machine translation used
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