The Kijkwijzer (Viewing Guide) is a self‑regulatory classification framework, overseen by the Dutch Institute for the Classification of Audiovisual Media (NICAM), that sets age ratings and content pictograms (e.g., violence, sex, coarse language) for films, broadcasters, and streaming services. It ensures consumers receive standardized, reliable guidance on audiovisual content appropriate for children. Kijkwijzer has developed seven age and seven content pictograms, including age recommendation for all ages, 6 years, 9 years, 12 years, 14 years, 16 years and 18 years.
(Source: NICAM Website)
Entities responsible for implementation: Netherlands Institute for the Classification of Audiovisual Media (NICAM)
The Kijkwijzer (Viewing Guide) is a self‑regulatory classification framework, overseen by the Dutch Institute for the Classification of Audiovisual Media (NICAM), that sets age ratings and content pictograms (e.g., violence, sex, coarse language) for films, broadcasters, and streaming services. It ensures consumers receive standardized, reliable guidance on audiovisual content appropriate for children. Kijkwijzer has developed seven age and seven content pictograms, including age recommendation for all ages, 6 years, 9 years, 12 years, 14 years, 16 years and 18 years.
(Source: NICAM Website)
Entities responsible for implementation: Netherlands Institute for the Classification of Audiovisual Media (NICAM)
- media literacy online safety parental control
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