The Spanish Advertising Self-Regulation Code (Código de Conducta Publicitaria) is a comprehensive self-regulatory framework developed by AUTOCONTROL, the Association for the Self-Regulation of Commercial Communication in Spain. The code sets out ethical standards and guidelines for responsible advertising practices across all media, including television, digital platforms, and print. It covers key areas such as truthfulness, social responsibility, and respect for human dignity, with particular emphasis on the protection of children and online safety.
The Code establishes clear rules for commercial communications, prohibiting misleading, unfair, or offensive advertising, and provides specific provisions to safeguard minors from inappropriate content and undue influence. It also includes sector-specific codes (e.g., food, alcohol, toys) to address unique risks and sensitivities.
(Source: AUTOCONTROL)
Entities responsible for implementation: AUTOCONTROL (Asociación para la Autorregulación de la Comunicación Comercial)
The Spanish Advertising Self-Regulation Code (Código de Conducta Publicitaria) is a comprehensive self-regulatory framework developed by AUTOCONTROL, the Association for the Self-Regulation of Commercial Communication in Spain. The code sets out ethical standards and guidelines for responsible advertising practices across all media, including television, digital platforms, and print. It covers key areas such as truthfulness, social responsibility, and respect for human dignity, with particular emphasis on the protection of children and online safety.
The Code establishes clear rules for commercial communications, prohibiting misleading, unfair, or offensive advertising, and provides specific provisions to safeguard minors from inappropriate content and undue influence. It also includes sector-specific codes (e.g., food, alcohol, toys) to address unique risks and sensitivities.
(Source: AUTOCONTROL)
Entities responsible for implementation: AUTOCONTROL (Asociación para la Autorregulación de la Comunicación Comercial)
- advertising commercialism online safety reporting system
