The Recommendations on Online Influencer Marketing by the Belgian Advertising Council for online influencers, updated in 2022, require influencers to clearly disclose commercial communications. Influencers must use clear tags (e.g., ""reclame"", ""advertentie"") in the language of the audience, and ensure transparency for consumers, especially minors. The recommendations align with the Belgian Code of Economic Law and EU consumer protection rules. JEP (Jury for Ethical Practices in Advertising) handles complaints and monitors compliance.
(Source: JEP)
Entities responsible for implementation: Raad voor de Reclame, Jury voor Ethische Praktijken inzake Reclame (JEP)
The Recommendations on Online Influencer Marketing by the Belgian Advertising Council for online influencers, updated in 2022, require influencers to clearly disclose commercial communications. Influencers must use clear tags (e.g., ""reclame"", ""advertentie"") in the language of the audience, and ensure transparency for consumers, especially minors. The recommendations align with the Belgian Code of Economic Law and EU consumer protection rules. JEP (Jury for Ethical Practices in Advertising) handles complaints and monitors compliance.
(Source: JEP)
Entities responsible for implementation: Raad voor de Reclame, Jury voor Ethische Praktijken inzake Reclame (JEP)
- influencer marketing advertising online creator social media
