Two particular areas are relevant to children in the digital environment: Its main principle is that consumers should enjoy the same level of protection online and offline. Fighting risky commercial practices is very important, in particular for children. Online traps include practices which are not transparent, for example influencers not indicating when they are paid to promote a specific product (hidden advertising); and in online games, promotion of a virtual currency without indicating the value in real money. Children should be able to recognise on-line traps as early as possible.
The Agenda also highlights safety risks relating to products for children. The Commission will update the safety requirements for standards on products for children.
(Source: EC Compendium of BIK-related legislation).
Two particular areas are relevant to children in the digital environment: Its main principle is that consumers should enjoy the same level of protection online and offline. Fighting risky commercial practices is very important, in particular for children. Online traps include practices which are not transparent, for example influencers not indicating when they are paid to promote a specific product (hidden advertising); and in online games, promotion of a virtual currency without indicating the value in real money. Children should be able to recognise on-line traps as early as possible.
The Agenda also highlights safety risks relating to products for children. The Commission will update the safety requirements for standards on products for children.
(Source: EC Compendium of BIK-related legislation).
- commercialism digital marketing
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