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National Ethical Standards for Advertising and Commercial Communication

Title (original language): National Ethical Standards for Advertising and Commercial Communication

The National Ethical Standards for Advertising and Commercial Communication serves as the foundational self-regulatory framework guiding ethical practices in advertising and marketing communications within the country.  The Code is generally applicable to all participants in the advertising industry in Bulgaria including advertisers and other marketing operators, advertising agencies, the media and all other persons involved in advertising or any form of commercial communication in general and sets standards of professional conduct in the industry. The responsibility to comply with those rules also extends to so-called influencers, bloggers, vloggers, affiliate networks, data analysts and advertising technology companies, and those responsible for developing algorithms and using artificial intelligence for commercial communication purposes. The National Council for Self-Regulation (NCSR) is the body established by the three main parties of the Bulgarian advertising industry comprising the Bulgarian Association of Advertisers (BAA), the Bulgarian Association of Communication Agencies (BACA) and the Association of Bulgarian Radio and Television Broadcasters (ABBRO) and oversees the implementation of the Code.

(Source: NCSR)

 

Entities responsible for implementation: National Council for Self-Regulation (NCSR)

Status: Implemented | Implementation period start: 2009 | Implementation period finish: Ongoing
Record created: 01 July 2025
  • Bulgaria

  • Go to document source
  • EU: self and co-regulatory measure (codes of conduct)
  • BIK+ strategy pillar 1 - protection
  • advertising, data protection, influencer marketing
  • Machine translation used
Title (original language): National Ethical Standards for Advertising and Commercial Communication
Four aligned boxes of increasing height and different colours with the writing "Knowledge hub: Rules and guidelines".

The National Ethical Standards for Advertising and Commercial Communication serves as the foundational self-regulatory framework guiding ethical practices in advertising and marketing communications within the country.  The Code is generally applicable to all participants in the advertising industry in Bulgaria including advertisers and other marketing operators, advertising agencies, the media and all other persons involved in advertising or any form of commercial communication in general and sets standards of professional conduct in the industry. The responsibility to comply with those rules also extends to so-called influencers, bloggers, vloggers, affiliate networks, data analysts and advertising technology companies, and those responsible for developing algorithms and using artificial intelligence for commercial communication purposes. The National Council for Self-Regulation (NCSR) is the body established by the three main parties of the Bulgarian advertising industry comprising the Bulgarian Association of Advertisers (BAA), the Bulgarian Association of Communication Agencies (BACA) and the Association of Bulgarian Radio and Television Broadcasters (ABBRO) and oversees the implementation of the Code.

(Source: NCSR)

 

Entities responsible for implementation: National Council for Self-Regulation (NCSR)

Status: Implemented | Implementation period start: 2009 | Implementation period finish: Ongoing
Record created: 01 July 2025
  • Bulgaria

  • Go to document source
  • EU: self and co-regulatory measure (codes of conduct)
  • BIK+ strategy pillar 1 - protection
  • advertising, data protection, influencer marketing
  • Machine translation used
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