The Influencer Code is a self-regulatory code published by the Association for Internet Development (SPIR) to guide influencers in transparent and responsible commercial content. Influencers are prohibited from misleading their audience by hiding sponsorships or pretending to have purchased sponsored products. Disclosures must comply with the requirements of the platform used, and in video content, the information must remain visible long enough for viewers to notice. Both influencers and advertisers are responsible for addressing any issues raised by the self-regulatory body and must take corrective action if necessary.
Special attention is required when advertising to minors or promoting products regulated by law, such as tobacco, alcohol, medicines, or gambling. In such cases, influencers must comply with Czech advertising regulations and avoid targeting minors with these products.
(Source: SPIR)
Entities responsible for implementation: Association for Internet Development (SPIR)
The Influencer Code is a self-regulatory code published by the Association for Internet Development (SPIR) to guide influencers in transparent and responsible commercial content. Influencers are prohibited from misleading their audience by hiding sponsorships or pretending to have purchased sponsored products. Disclosures must comply with the requirements of the platform used, and in video content, the information must remain visible long enough for viewers to notice. Both influencers and advertisers are responsible for addressing any issues raised by the self-regulatory body and must take corrective action if necessary.
Special attention is required when advertising to minors or promoting products regulated by law, such as tobacco, alcohol, medicines, or gambling. In such cases, influencers must comply with Czech advertising regulations and avoid targeting minors with these products.
(Source: SPIR)
Entities responsible for implementation: Association for Internet Development (SPIR)
- influencer marketing social media advertising
