The German Advertising Council’s guidelines from the media authorities provides assistance with labeling requirements for advertising on social media platforms (such as Instagram, Twitter, Facebook, YouTube, TikTok, Twitch, etc.) and other online media such as blogs and podcasts. The basis is the advertising rules of the Interstate Media Treaty (MStV) and the Digital Services Act (DDG), which serve to protect users from misleading advertising and make commercial content transparent. The guideline includes a labeling matrix. This makes it clear at a glance whether, how, and where labeling is required for each offer. Key terms and delimitations of the matrix are explained and specified in the subsequent explanations.
Entities responsible for implementation: Deutscher Werberat (German Advertising Council)
The German Advertising Council’s guidelines from the media authorities provides assistance with labeling requirements for advertising on social media platforms (such as Instagram, Twitter, Facebook, YouTube, TikTok, Twitch, etc.) and other online media such as blogs and podcasts. The basis is the advertising rules of the Interstate Media Treaty (MStV) and the Digital Services Act (DDG), which serve to protect users from misleading advertising and make commercial content transparent. The guideline includes a labeling matrix. This makes it clear at a glance whether, how, and where labeling is required for each offer. Key terms and delimitations of the matrix are explained and specified in the subsequent explanations.
Entities responsible for implementation: Deutscher Werberat (German Advertising Council)
- advertising commercialism social media online safety
