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General Advertising Law 34/1988

Title (original language): Ley 34/1988, de 11 de noviembre, General de Publicidad.

General Advertising Law 34/1988 is structured into four titles: the first two set out general provisions and define illicit advertising, including administrative interventions for products or services that may pose risks to health or safety.

Title III addresses private law aspects, highlighting key advertising contracts and actors, and aligns with established civil and commercial law. Title IV establishes procedural rules for sanctioning and suppressing illicit advertising, shifting jurisdiction from an administrative body (the Central Advertising Jury) to ordinary courts, in accordance with constitutional guarantees of judicial oversight. The law introduces a summary procedure for the rapid cessation of illicit advertising, ensuring both efficiency and legal safeguards, and allows judges to order provisional cessation and corrective measures.

(Source: Spain - Policy monitor country profile, 2025)

 

Entities responsible for implementation: Ministry of the Presidency, Justice and Relations with the Cortes

Status: Implemented | Implementation period start: 1988 | Implementation period finish: Ongoing
Record created: 01 August 2025
  • Spain

  • Go to document source
  • National: national law
  • BIK+ strategy pillar 1 - protection
  • advertising, commercialism, online safety
Title (original language): Ley 34/1988, de 11 de noviembre, General de Publicidad.
Four aligned boxes of increasing height and different colours with the writing "Knowledge hub: Rules and guidelines".

General Advertising Law 34/1988 is structured into four titles: the first two set out general provisions and define illicit advertising, including administrative interventions for products or services that may pose risks to health or safety.

Title III addresses private law aspects, highlighting key advertising contracts and actors, and aligns with established civil and commercial law. Title IV establishes procedural rules for sanctioning and suppressing illicit advertising, shifting jurisdiction from an administrative body (the Central Advertising Jury) to ordinary courts, in accordance with constitutional guarantees of judicial oversight. The law introduces a summary procedure for the rapid cessation of illicit advertising, ensuring both efficiency and legal safeguards, and allows judges to order provisional cessation and corrective measures.

(Source: Spain - Policy monitor country profile, 2025)

 

Entities responsible for implementation: Ministry of the Presidency, Justice and Relations with the Cortes

Status: Implemented | Implementation period start: 1988 | Implementation period finish: Ongoing
Record created: 01 August 2025
  • Spain

  • Go to document source
  • National: national law
  • BIK+ strategy pillar 1 - protection
  • advertising, commercialism, online safety
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