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Content Creator Protocol (CCP)

The Content Creator Protocol (CPP) addresses content creators, digital influencers, and vloggers based in the Flanders region who provide audiovisual services. It provides principles for publication respecting transparency on digital media, including guidelines for commercial content and communication for minors and prohibition of violent content and hate speech.

In May 2021, the Government of Flanders included amendments to the EU Audiovisual Media Services Directive in the Media Decree. This legislation is now also in force in Flanders. Other EU Member States are also incorporating this legislation. The Vlaamse Regulator voor de Media (VRM) is authorised to supervise compliance with media regulations, which is why the VRM makes the Content Creator Protocol available to content creators, influencers, and vloggers. This way, they can readily find out which rules they must take into consideration when they want to post a video online.
(Source: Website)

Entities responsible for implementation:
Flemish Regulator for the Media/Vlaamse Regulator voor de Media

Status: Implemented | Implementation period start: 2022 | Implementation period finish: Ongoing
Related EU policy: Directive 2010/13/EU of the European Parliament and of the Council of 10 March 2010 on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the provision of audiovisual media services (Audiovisual Media Services Directive)
Record created: 29 July 2024
Last update: 13 August 2024

  • Belgium

  • Go to document source
  • Regional: voluntary standard/code
  • BIK+ strategy pillar 1 - protection
  • advertising, commercialism, hate speech, online creator
Rules and guidelines graphic showing four aligned boxes of increasing height and different colours

The Content Creator Protocol (CPP) addresses content creators, digital influencers, and vloggers based in the Flanders region who provide audiovisual services. It provides principles for publication respecting transparency on digital media, including guidelines for commercial content and communication for minors and prohibition of violent content and hate speech.

In May 2021, the Government of Flanders included amendments to the EU Audiovisual Media Services Directive in the Media Decree. This legislation is now also in force in Flanders. Other EU Member States are also incorporating this legislation. The Vlaamse Regulator voor de Media (VRM) is authorised to supervise compliance with media regulations, which is why the VRM makes the Content Creator Protocol available to content creators, influencers, and vloggers. This way, they can readily find out which rules they must take into consideration when they want to post a video online.
(Source: Website)

Entities responsible for implementation:
Flemish Regulator for the Media/Vlaamse Regulator voor de Media

Status: Implemented | Implementation period start: 2022 | Implementation period finish: Ongoing
Related EU policy: Directive 2010/13/EU of the European Parliament and of the Council of 10 March 2010 on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the provision of audiovisual media services (Audiovisual Media Services Directive)
Record created: 29 July 2024
Last update: 13 August 2024

  • Belgium

  • Go to document source
  • Regional: voluntary standard/code
  • BIK+ strategy pillar 1 - protection
  • advertising, commercialism, hate speech, online creator
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