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Code of Influencer Marketing

Title (original language): Kódex influencer marketing

The ""Code of Influencer Marketing"" is a self-regulatory instrument developed to establish ethical and transparent practices for advertising on social media. Its primary goal is to provide clear rules for brands, agencies, and influencers to ensure that commercial collaborations are conducted professionally, ethically, and honestly, with a strong focus on protecting consumers from hidden or misleading advertising.

(Source: Website)

Entities responsible for implementation: Code developed by the Interactive Advertising Bureau (IAB) Slovakia and the Association of Digital Marketing Agencies (ADMA).

Status: Implemented | Implementation period start: 2022 | Implementation period finish: Ongoing

  • Slovakia

  • Go to document source
  • National: national initiative, strategy or policy
  • BIK+ strategy pillar 1 - protection, BIK+ strategy pillar 2 - empowerment
  • influencer marketing, ethics, advertising, social media
  • Machine translation used
Title (original language): Kódex influencer marketing
Four aligned boxes of increasing height and different colours with the writing "Knowledge hub: Rules and guidelines".

The ""Code of Influencer Marketing"" is a self-regulatory instrument developed to establish ethical and transparent practices for advertising on social media. Its primary goal is to provide clear rules for brands, agencies, and influencers to ensure that commercial collaborations are conducted professionally, ethically, and honestly, with a strong focus on protecting consumers from hidden or misleading advertising.

(Source: Website)

Entities responsible for implementation: Code developed by the Interactive Advertising Bureau (IAB) Slovakia and the Association of Digital Marketing Agencies (ADMA).

Status: Implemented | Implementation period start: 2022 | Implementation period finish: Ongoing

  • Slovakia

  • Go to document source
  • National: national initiative, strategy or policy
  • BIK+ strategy pillar 1 - protection, BIK+ strategy pillar 2 - empowerment
  • influencer marketing, ethics, advertising, social media
  • Machine translation used
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