The Advertising Code for Social Media & Influencer Marketing is a self-regulatory extension of the Dutch Advertising Code that ensures advertising via social media is clearly recognizable and transparent, requiring explicit disclosure of any relevant relationship between influencers and advertisers. It also prohibits deceptive practices like using fake followers or undisclosed sponsorships and mandates additional safeguards when content targets children or promotes alcohol.
(Source: Stichting Reclame Code)
Entities responsible for implementation: Advertising Code Foundation
The Advertising Code for Social Media & Influencer Marketing is a self-regulatory extension of the Dutch Advertising Code that ensures advertising via social media is clearly recognizable and transparent, requiring explicit disclosure of any relevant relationship between influencers and advertisers. It also prohibits deceptive practices like using fake followers or undisclosed sponsorships and mandates additional safeguards when content targets children or promotes alcohol.
(Source: Stichting Reclame Code)
Entities responsible for implementation: Advertising Code Foundation
- advertising social media influencer influencer marketing
