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Act Relating to the Control of Marketing and Contract Terms and Conditions

Title (original language): Lov om kontroll med markedsføring og avtalevilkår mv

This act governs the regulation of marketing practices and contract terms in consumer relations, mandating that traders follow ethical standards, ensure marketing is clearly recognizable, and guarantee transparent contract conditions. It includes special protections for children, bans unfair or misleading practices, requires truthful presentations, and allows enforcement measures such as penalties and content takedown orders.

Entities responsible for implementation: Ministry of Children and Families

Status: Implemented | Implementation period start: 2009 | Implementation period finish: Ongoing
Related EU policy: Directive 2005/29/EC (Unfair Commercial Practices), 2011/83/EU (Consumer Rights)
  • Norway

  • Go to document source
  • National: national initiative, strategy or policy
  • BIK+ strategy pillar 1 - protection
  • advertising, commercialism, online behaviour, policy
  • Machine translation used
Title (original language): Lov om kontroll med markedsføring og avtalevilkår mv
Four aligned boxes of increasing height and different colours with the writing "Knowledge hub: Rules and guidelines".

This act governs the regulation of marketing practices and contract terms in consumer relations, mandating that traders follow ethical standards, ensure marketing is clearly recognizable, and guarantee transparent contract conditions. It includes special protections for children, bans unfair or misleading practices, requires truthful presentations, and allows enforcement measures such as penalties and content takedown orders.

Entities responsible for implementation: Ministry of Children and Families

Status: Implemented | Implementation period start: 2009 | Implementation period finish: Ongoing
Related EU policy: Directive 2005/29/EC (Unfair Commercial Practices), 2011/83/EU (Consumer Rights)
  • Norway

  • Go to document source
  • National: national initiative, strategy or policy
  • BIK+ strategy pillar 1 - protection
  • advertising, commercialism, online behaviour, policy
  • Machine translation used
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