Since 2012, the Dutch Media Literacy Network has initiated the 'Iene Miene Media Monitor', a large-scale study into media use within households with young children. This annually recurring measurement examines how children aged 0 to 6 years use various media (devices) and how parents guide them in this. The research was conducted by CHOICE Insights + Strategy, through an online quantitative survey among 1,130 parents of children aged 0 to 6 years.

The fieldwork took place between February 15 and March 1, 2022. Although the covid-19 pandemic was still present in this period, the situation was substantially different from the measurement period in the previous edition of the study. During the 2021 monitor, there was still a partial lockdown; during the 2022 monitor, various measures had already been scaled down, children could go back to school and parents (partly) resumed working from their office again. This cautious return to the 'old normal' therefore certainly seems to have influenced the shifts in the results compared to last year.

The results of this monitor are used for various publication purposes (such as during the Media Ukkie Days, the yearly campaign organised by the Dutch Media Literacy Network), to share knowledge and to promote media literacy among children and media education by parents.