This presentation delves into the world of digital marketing, exploring how modern strategies target consumers in the digital age. It covers the various platforms and techniques used by marketers, including social media, search engines, and influencer partnerships. Attendees will gain insights into how digital marketing tactics are designed to capture attention, influence behavior, and drive engagement. The presentation also addresses the impact of these practices on consumer behavior and privacy, emphasizing the importance of understanding and navigating the digital marketing landscape effectively.The presentation is based on the materials from the AdWise campaign.