"Dopamine" is an educational film for young people devoted to the conscious and safe use of social media. The film touches on important topics such as the mechanism of the dopamine loop, profiling and toxic online relationships, while avoiding a one-sided narrative about the harmfulness of new technologies. In the narrative layer of the film we hear: "This is not a film about the Internet being bad. It's about us controlling the technology, not the technology controlling us.”

In the film, we will also hear other statements by young characters who talk about the idealization of life on social media, comparing themselves with others, phone addiction, and toxic online relationships, but also about the important role the Internet plays in their lives and how they try to use it consciously and in moderation.