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Is it an ad – what are the rules around influencer advertising?

Young people get a lot of information from social media, with influencers playing a big part of this. What are the rules, risks and common traits of online advertising?
Casting the net - webwise

Many teenagers get their information from social media, and following influencers can be a great way to discover content that they are interested in, to get tips, inspiration, and be entertained.  

We know that many of these influencers team up with brands to promote products or services, but what are the rules around this, and how can you spot an ad or a paid post online?  

As part of the ongoing youth-led audio series Casting the Net, Webwise Youth Panelist Ishani spoke to Orla Twomey, CEO of the Advertising Standards Authority for Ireland.  

All episodes of Casting the Net are available on webwise.ie

Find out more about the work of the Irish Safer Internet Centre, including its awareness raising, helpline, hotline, and youth participation services – or find similar information for Safer Internet Centres throughout Europe.    

 

Young people get a lot of information from social media, with influencers playing a big part of this. What are the rules, risks and common traits of online advertising?
Casting the net - webwise

Many teenagers get their information from social media, and following influencers can be a great way to discover content that they are interested in, to get tips, inspiration, and be entertained.  

We know that many of these influencers team up with brands to promote products or services, but what are the rules around this, and how can you spot an ad or a paid post online?  

As part of the ongoing youth-led audio series Casting the Net, Webwise Youth Panelist Ishani spoke to Orla Twomey, CEO of the Advertising Standards Authority for Ireland.  

All episodes of Casting the Net are available on webwise.ie

Find out more about the work of the Irish Safer Internet Centre, including its awareness raising, helpline, hotline, and youth participation services – or find similar information for Safer Internet Centres throughout Europe.