Better Internet for Kids

What is the campaign about?

The main objective of this campaign is to test out an approach developed by MLA and EUN for running a Europe-wide media literacy awareness-raising campaign in collaboration with the Insafe network of Safer Internet Centres (SICs). Such a media literacy campaign needs to build on the networking resources available in the SICs and, at the same time, maximise the efforts and activities of other stakeholders involved in supporting practices, developing policy and carrying out research into media literacy including NGOs, government agencies and industry. 

We do not aim to replace or compete against any existing media literacy campaign per se, but we aim to position ourselves as a BIK+ media literacy campaign in collaboration with the Insafe network, while showing we have a good understanding of the wider landscape and existing initiative, as to build synergies and opportunities for collaboration whenever possible.

Learn more about the background of the campaign here.

MediaSmartOnline has now launched!

The first full roll-out started on 24 October (the first day of the Global Media and Information Literacy Week) 2024, and will run until 5 December. For future editions of the campaign, the campaign will typically run for one calendar month.

The campaign will have a similar structure to the Safer Internet Day campaign: a long-term campaign that is progressive and involves continued effort which builds on its foundations and expands its scope each year, ensuring that its brand and visual identity become more established over time. This also implies that the support and involvement of SICs can vary over time, depending on national priorities, resources available to be allocated for this line of work, and other external factors. In a similar way to how the Safer Internet Day campaign is organised and rolled out, there shouldn’t be a too-detailed/directed content breakdown for the Safer Internet Centres involved, and that localisation should be encouraged as much as possible. While there is an overarching theme and objective to the campaign, each SIC might have a different sensitivity when it comes to this topic.

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How to get involved?

Is there a particular media literacy initiative that you would like to be featured in the campaign? Do not hesitate to contact us at content@betterinternetforkids.eu or annarita.silverii@eun.org. 

Campaigning materials

If you wish to help us disseminate key messages, please find here the communications package, and download here the visuals.

If you would like to follow the campaigning activities, keep an eye on #MediaSmartOnline on social media, and make sure to follow us on Instagram, X, Facebook and LinkedIn.

Don’t miss out on the publication of the MediaSmartOnline campaign materials: check this page regularly and follow the #MediaSmartOnline hashtag to see the campaign roll out on social media.