The Influencer Marketing and Consumer Rights guidelines were developed by the Malta Competition and Consumer Affairs Authority (MCCAA) in 2024. Thet outline how influencers in Malta must transparently disclose commercial relationships under the Consumer Affairs Act, to prevent misleading practices and protect consumer decision-making. The guidelines align with the EU’s Unfair Commercial Practices Directive and are now embedded in Malta’s Consumer Affairs Act (Chapter 378).
(Source: Malta - Policy monitor country profile, 2025)
Entities responsible for implementation: The Malta Competition and Consumer Affairs Authority (MCCAA)
The Influencer Marketing and Consumer Rights guidelines were developed by the Malta Competition and Consumer Affairs Authority (MCCAA) in 2024. Thet outline how influencers in Malta must transparently disclose commercial relationships under the Consumer Affairs Act, to prevent misleading practices and protect consumer decision-making. The guidelines align with the EU’s Unfair Commercial Practices Directive and are now embedded in Malta’s Consumer Affairs Act (Chapter 378).
(Source: Malta - Policy monitor country profile, 2025)
Entities responsible for implementation: The Malta Competition and Consumer Affairs Authority (MCCAA)
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