Campaign directed towards parents. Using Safer Internet Day as a kick-off and, the “Social media 1-0-1” – was launched. The campaign – using Facebook as a platform, give parents a 3-step launch to get better knowledge of the four most used social media – and advice on what they should talk to their children about. The campaign leads to a website, as well as and printable fact sheets, with all four sets of insight and tips. The campaign was runed from February 11th to March 11th – adding longevity to the Safer Internet Day-message, as well as empowering parents as they guide their children in the world of social media.