Throughout the school year, the key messages of the campaign were disseminated among the target groups with the help of an ambassador. This positive influencer is the grandmother, a personality who often plays the role of a confidant and is supposed to embody the good conscience in the stories.
The messages were declined on four videos (duration: 60 seconds) which were shared on social networks such as Facebook, Instagram, Snapchat, YouTube and TikTok.
About this resource
Throughout the school year, the key messages of the campaign were disseminated among the target groups with the help of an ambassador. This positive influencer is the grandmother, a personality who often plays the role of a confidant and is supposed to embody the good conscience in the stories.
The messages were declined on four videos (duration: 60 seconds) which were shared on social networks such as Facebook, Instagram, Snapchat, YouTube and TikTok.
About this resource
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