In his book 1984, George Orwell detailed a dystopian world wherein a person or persona called “Big Brother” saw everything that people did and where the central government pushed its agenda through propaganda, spying, monitoring, and thought controls. That book was published in 1949. It is now 2021, and while we do not exactly have a Big Brother persona governing us, the Orwellian scenario is pretty much familiar: with this article representatives of Italian Youth Panel report our loss of privacy and Big Brother’s influence on us brought about by none other than our penchant for sharing on social media.