What are children and youth exposed to through influencers? In 2022 we asked children and young people between the ages of 9 and 18 about what they do on social media, and which influencers they like to follow. The findings from the survey resulted in a top list of influencers for each gender and age group. On behalf of the Norwegian Media Authority, Retriever investigated what 22 of these influencers communicate to their followers and what young SoMe users are exposed to.