Whether we’re talking about TV, internet, apps, games or smartphones: media are all around us and every child uses them. MediaMasters introduces primary school pupils to the opportunities and threats of (digital) media in a fun way. They get to work on media literacy themes such as social media, information skills, programming, privacy, cyberbullying, cybersecurity, creating vlogs and online behaviour (or ‘netiquette’). Working together as a team, the pupils complete assignments both in the classroom and at home, and must demonstrate their media savvy by taking quizzes and successfully completing certain tasks. They are challenged to develop a critical look and a conscious attitude.

MediaMasters can be played by Dutch-speaking pupils aged 10-12, independent of their background, educational level or prior knowledge. MediaMissions and assignments in MediaMasters are contributed by the network partners of the Dutch Media Literacy Network.

MediaMasters goals for pupils:

Analysis: Nurture a critical eye for the media and be aware of how they operate
Awareness: Experience and understand the (intended or unintended) effects of media
Privacy and respect: Gain insight into your own media behaviour
Dialogue: Talk about media, at home and in the classroom
Creation: Be able to make, use and share media yourself

The goals of MediaMasters are based on the Media Literacy Competence Model.

MediaMasters is also available for special education.

In 2020, 200.000 pupils were registered for the national competition of the game during the National Media Literacy Week.