During International Safe Internet Day 2024, Linka bezpečí launched an online campaign for responsible behaviour of young people on social networks, which was also supposed to help them prevent misuse of their content.

From the data of the Linka bezpečí, three essential topics from the online environment that most negatively affect children were selected - sexual innuendo, stalking and hateful comments. The campaign with three spots during February reached almost 789,000 hits and recorded 124,000 video views.

All three videos reflect the common behaviour of young people and show their common content – working out in the gym, dancing and streaming from a coffee shop. The reactions of "followers" are displayed above the videos, going from positive to very negative, to which the actors react. The videos end with recommendations for safe behaviour. Thus, they have an educational character and can fulfil preventive education as well. On that account, a still active campaign website was also created, which briefly and in the language of Gen Z advises how to deal with the problems that accompany these three topics. The campaign brought almost ten thousand people to the page during February.