Martin Mikyska created a concept, where he shows in an inverted, comic way “how to react correctly” on the Internet (to make a fool of ourselves). Therefore, the viewer is "stopped" at the moment when someone gives a fair comment in an Internet discussion to be taught “the basics of the right commentary etiquette” which can be summarized as follows:
• Attacking on an emotional level is the most effective.
• Type something that doesn´t express any rational argument.
• Write something which isn´t backed up at all and depicts you as a complete caveman.
Each of the spots ends with the main message of the whole campaign: “On the Internet, you are not as anonymous as you would thing. So do not give your mom any reasons to be ashamed.”
The spots covered the following issues:
• Disabilities.
• Political debates (freedom of expression).
• Commenting on photos.
• Racism/xenophobia.
• Homophobia.
Almost 34% of Czech children have personal experience with hate speech on the Internet.
Martin Mikyska created a concept, where he shows in an inverted, comic way “how to react correctly” on the Internet (to make a fool of ourselves). Therefore, the viewer is "stopped" at the moment when someone gives a fair comment in an Internet discussion to be taught “the basics of the right commentary etiquette” which can be summarized as follows:
• Attacking on an emotional level is the most effective.
• Type something that doesn´t express any rational argument.
• Write something which isn´t backed up at all and depicts you as a complete caveman.
Each of the spots ends with the main message of the whole campaign: “On the Internet, you are not as anonymous as you would thing. So do not give your mom any reasons to be ashamed.”
The spots covered the following issues:
• Disabilities.
• Political debates (freedom of expression).
• Commenting on photos.
• Racism/xenophobia.
• Homophobia.
Almost 34% of Czech children have personal experience with hate speech on the Internet.
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