This informative leaflet explains how social media algorithms personalise users feed based on browsing history, reactions, and behaviour, filtering out alternative viewpoints. This creates an “information bubble” that narrows perspective, reduces critical thinking, and increases susceptibility to manipulation and misinformation.

To mitigate the bubble effect, the guide recommends:

1. Recognise how algorithms shape content;
2. Seek diverse opinions from new sources;
3. Maintain cyber hygiene—clear browser history, cookies, and set privacy settings;
4. Diversify information sources and follow credible news outlets;
5. Avoid impulsive sharing and always fact-check information before posting.