Due to Covid-19 restrictions, we needed to rethink of ways on how to reach our audience in their homes. This Digital Detox Campaign was extremely successful. It's aim was to promote online/offline balance.

The campaign centered around 7 different offline tasks that they were to carry out. Each week we announced the new mission through Facebook together with the three winners, randomly selected from the participants of the previous task. Each mission was created with a specific theme in mind such as positive use of the internet, critical thinking, respect and balanced use of technology. The missions were:

Create a board game
Draw/create a poster (nondigital) subject: cyberbullying
Download a recipe and create a sweet or savoury dish
Choreograph a dance
Create and Name a superhero with whatever materials you find at home, relating to digital rights and come up with a tag line.
Relaxation / meditation exercises
Do a good deed of the day