Welcome to the Be MediaSmartOnline guide! Here, we focus on campaigns and events available in multiple EU languages, and targeted at various audiences.
Go back to the main selection of the Be MediaSmartOnline guide.
The ALL DIGITAL Weeks campaign is one of the major pan-European awareness raising campaigns on digital skills for inclusion, empowerment and employment. It is organised by ALL DIGITAL Network, and it has been running since 2010. Since then, the campaign has helped almost 1,5 million people to get online for the first time, or to improve their digital skills. In Lithuania, it organised under the coordination of the association Langas į ateitį.
- Country: Lithuania.
- Languages: Lithuanian.
- Target audience: Children and young people, Parents and caregivers, Teachers and educators.
- Additional notes: Read more about the latest edition.
midlalaesi.is raises awareness about the importance of information and media literacy, as well as offering new educational materials with different themes from year to year. The week is organised by the Network for Information and Media Literacy (TUMI).
- Country: Iceland.
- Languages: Icelandic.
- Target audience: Parents and caregivers, Teachers and educators.
- Additional notes: Read more about the latest edition.
The next Ars Electronica Festival will take place from September 3rd to 7th, 2025 in Linz, Austria. Find out first-hand how new technologies are changing our lives. Experience for yourself how machine learning, VR, robotics or biotech can contribute to socially and ecologically sustainable progress. Discuss on an equal footing what rights and responsibilities we should have as digital citizens. Meet people from all over the world who want to help shape our future in a critical but optimistic way. Ars Electronica stands for all of this. We look forward to you joining us!
- Country: Austria.
- Languages: German.
- Target audience: Children and young people, Parents and caregivers, Teachers and educators.
The Be Media Smart campaign by Media Literacy Ireland (MLI) is designed to encourage people to Stop, Think and Check that the information that they are getting, from whatever source, is accurate and reliable.
Across October and November 2023, the Stop, Think, Check message was delivered across all media in Ireland, and there will be opportunities to learn more about how to recognise accurate and reliable information via our community training programme.
- Country: Ireland.
- Languages: English, Irish.
- Target audience: Children and young people, Parents and caregivers, Teachers and educators.
Videos aim to raise awareness among children and youngsters how their online activities can influence them. To encourage young people to think about their online behaviour on social media and how it can affect their life now and in the future six short videos where created by Latvian SIC together with the involvement of representatives of the Youth Panel, talented copywriter Reinis Piziks and popular Latvian influencers @niklavs Niklavs and @edgarfrsh EdgarFresh (their online names).
The following videos were developed:
1. Be balanced.
2. Respect others online.
3. We are prettier, smarter, more muscular and braver on the Internet.
4. Everything you do may come back to you.
5. Don't be too overwhelmed with using internet, no one has ever got to the bottom of the internet.
6. You can hide from the world being online, but you can also hide from the internet in the real world.
- Country: Latvia.
- Languages: Latvian.
- Target audience: Children and young people.
Conseil supérieur de l'éducation aux médias (CSEM) organises a media education week in schools and other places in the youth sector. The aim is to initiate and stimulate media education projects with children and young people. The second edition of this event took place from 16 to 24 November 2024.
- Country: Belgium.
- Languages: French, Dutch.
- Target audience: Teachers and educators, parents and caregivers.
In November, a conference is organised as well as various promotional activities, increased media engagement and announcements on social networks of SIC Croatia.
- Country: Croatia.
- Languages: Croatian.
- Target audience: Children and young people, Parents and caregivers, Teachers and educators.
A campaign that aims not only to alert but also to raise awareness among children and young people about the problem of disinformation, at a time when war is raging across Europe.
- Country: Portugal.
- Languages: Portuguese.
- Target audience: Children and young people.
“SHAPING TOMORROW'S CARE FOR CHILDREN AND YOUTH: Quality and innovation in alternative care”
The conference will be a hybrid event with the possibility to participate in a number of online sessions remotely. FICE International (Fédération Internationale des Communautés Educatives) is a global network of organisations and professionals in the field of child and youth care and out-of-home care from more than 45 countries. FICE maintains contacts with UNESCO, UNICEF, the Council of Europe and ECOSOC. It is also a member of the UN-NGO-Group on the Rights of the Child and member of ENSACT.
The first Fice international scientific world congress was organized in 1948 in Trogen, Switzerland and has so far passed through almost all European countries, but this is the first time that it will be organised in Croatia.
- Country: Croatia.
- Languages: Croatian, English.
- Target audience: Teachers and educators.
The international conference “FROG – Future and Reality of Gaming” invites to an academic discourse on the subject of games and play. In 2024, the conference is dedicated to connections between play & games, crisis and hope, and invites game scholars, creators, educators, students, activists and enthusiasts from around the globe to come together and reflect on the apocalypse through a lens of games & play.
- Country: Austria.
- Languages: German, English.
- Target audience: Parents and caregivers, teachers and educators.
BEE SECURE experts present you lifehacks , i.e. smart methods or practices aimed at protecting your devices and data against online threats.
- Country: Luxembourg.
- Languages: Luxembourgish, French.
- Target audience: Children and young people, parents and caregivers, teachers and educators.
Conference was held on 28 May 2024. The event was organised in a hybrid format and gathered nearly 1,000 participants. It was conducted in Polish, English, and Polish Sign Language. The conference was primarily aimed at teachers and educators seeking effective methods to work with youth in the field of media education. The event's goal was to present the challenges related to media education and ways to effectively overcome them, providing tools and inspiration for daily teaching practice to promote the ability to analyze and evaluate information. Modern approaches to educating children and youth about understanding and filtering information were also discussed.
- Country: Poland.
- Languages: Polish, Latvian, Romanian, English.
- Target audience: Teachers and educators.
National Media Literacy Week (MLW) is the main awareness raising action of the Finnish Safer Internet Centre. They run Media Literacy Week each year in connection with Safer Internet Day, so around February. The National Audiovisual Institute (KAVI) is coordinating MLW, but all the resources are build together with about 50 partner organisations (NGOs and other organisations, authorities, main libraries, projects, universities…). The resources are new or updated materials, events and communication. Each partner organisation focus on media literacy from the point of view that they see important for their target group. We also have a common theme each year, in 2025 it will be sustainability and ecology.
In addition to partner organisations we invite media literacy educators to participate the theme week and make use of the published materials with children, young people and adults. Media literacy educators are teachers, early child hood educators, adult educators, librarians, youth workers, professionals working in museums… Each year about 2000 media literacy professionals take part for the week.
Together, the Finnish SIC (KAVI, The Mannerheim League for Child Welfare and Save the Children Finland)organises a webinar for parents and open up current media literacy topis from parents point of view.
- Country: Finnish.
- Languages: Finnish, Swedish, English.
- Target audience: Children and young people, parents and caregivers, teachers and educators.
Media Literacy Weeks is an annual event organised by the One World in Schools department (JSNS) of People in Need; JSNS is part of the Safer Internet Centre in the Czech Republic. The aim of this event is to develop media literacy and strengthen the critical thinking skills of primary and secondary school pupils and students across the Czech Republic. two weeks packed with a media education fair, debates for students with journalists, teacher and public education events, library engagement and a public communication campaign
Last year, during May and June, Media Literacy Weeks took place for the seventh time and involved over 150 Czech schools in 84 cities, together counting more than 4,000 pupils and students. Activities included 67 debates at schools, 18 excursions to media houses, 17 demonstration lessons, project days at secondary vocational schools, and apprenticeships.
- Country: Czech Republic.
- Languages: Czech.
- Target audience: Children and young people, parents and caregivers, teachers and educators.
New campaign highlighting the risks of deepfakes and other AI-generated content, with a twist: to show both the power and risks of AI, the campaign was entirely created using AI tools!
- Country: Luxembourg.
- Languages: Luxembourgish, German, French.
- Target audience: Children and young people, parents and caregivers, teachers and educators.
#ReadBeforeClickLater is a campaign covering a variety of topics, from the use of passwords, online shopping, cyberbullying, to the precautions to be taken with social networks, as well as the dangers to be considered in relation to attacks via email, SMS or phone calls.
- Country: Portugal.
- Languages: Portuguese.
- Target audience: Children and young people, parents and caregivers.
Developed in cooperation with the major internet service provider in Latvia, TET. Together with Drossinternets.lv and other cooperation partners, Tet implements the social initiative "Tet school for children" with the slogan: "When you use the Internet, remember about safety!", which helps 4-7-year-old children learn about safe and responsible use of the Internet , in the process also involving children's parents and teachers. As part of the campaign, educational resources have been developed under the name "Richies Roo and the internet" - videos, creative tasks and material for educators .
- Country: Latvia.
- Languages: Latvian.
- Target audience: Children and young people.
The Sharenting Campaign took place in November 2023. The primary objective is to engage with as many parents as possible. In November 2023, the campaign lasted 14 days across various Slovenian municipalities. The campaign materials were strategically placed near shopping centres, bus/train stations, and at city entrances from the highway.
It is estimated that the campaign successfully reached over 100,000 individuals. Approximately 2,000 copies of the campaigning poster were also distributed to the postal addresses of all Slovenian kindergartens, public libraries, and Centres for Social Work.
- Country: Slovenia.
- Languages: Slovenian.
- Target audience: Parents and caregivers.
An interactive exhibition on data and privacy that provides different ways of understanding how technologies and data are changing our lives. The Glass Room is a public intervention by Tactical Tech that provides an interactive, fun, and challenging experience, bringing to life the most pressing challenges facing people and the tech industry today. As technology reaches a global scale and becomes embedded in every part of our lives and our environments, The Glass Room examines its impacts and helps visitors explore practical solutions to mitigate them. The Glass Room is currently available in three formats: the Misinformation Edition explores how social media and the web have changed the way we read information and react to it; the Community Edition is a smaller, more portable version and adaptable format; the Glass Room Plus is a curated exhibition that can be set up at large cultural events in Europe.
- Country: Multiple.
- Languages: English.
- Target audience: Children and young people, parents and caregivers, teachers and educators.
"What The Future Wants" is a creative, playful, youth-focused initiative by Tactical Tech designed to empower young people to shape the digital world they want to live in. Through visually engaging and captivating educational interventions and resources co-created with youth and educators, we foster spaces for conversations about how technology impacts our lives—from the individual to the societal and planetary levels. Moreover, we aim to build educators' capacity to lead initiatives that cultivate a sense of agency among youth in responding to the challenges of growing up in a tech-driven world.
- Country: Multiple.
- Languages: Ukrainian , English, Croatian, Italian, Polish, Romanian, Spanish, Czech, Dutch, French, German, Greek, Portuguese, Slovak, Slovenian, Swedish.
- Target audience: Children and young people.
Be MediaSmartOnline: guide to media literacy initiatives in Europe
Based on the extensive and resourceful materials collected in the mapping exercise of the EU media literacy landscape, and on the consultation of the network of Safer Internet Centres all across Europe, this guide collects together the many media literacy programmes, actions, trainings, campaigns and other initiatives currently available across Europe. Currently, it features over 170 entries!